Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Personal and Appreciative, Creative and Playful

Brand Values

• •Handmade Quality
• •Creativity and Uniqueness
• •Customer Satisfaction
• •Personalization/Customization
• •Small Business Charm

Best Practices

• •Embrace 'Handmade' and 'Personal': Consistently use words that evoke the handcrafted nature of the products (e.g., 'crafted,' 'handmade,' 'artisan,' 'unique,' 'personalized,' 'custom'). Speak directly to the customer ('you,' 'your') to foster a personal connection.
• •Keep it Positive and Enthusiastic: Infuse copy with genuine excitement and positivity. Use upbeat language, exclamation points (sparingly for impact), and positive adjectives (e.g., 'dazzling,' 'beautiful,' 'joyful,' 'wonderful').
• •Show, Don't Just Tell (with a Friendly Voice): When describing products, go beyond listing features. Explain the care that goes into making them or the joy they can bring, as if you're chatting with a friend about something you love.
• •Be Visually Descriptive and Use Emojis (Appropriately): Since the products are visual and often colorful, use descriptive language that appeals to the senses. Emojis can enhance the friendly, playful tone on social media but should be used thoughtfully and not excessively.
• •Maintain a Tone of Gratitude and Community: Regularly express thanks to customers and followers. Foster a sense of community around the love for handmade items. This reinforces the small business charm and builds loyalty.

Social Perception

Positive Customer Experiences, Trusted Small Business, Associated with Gifting and Personal Use, Limited Broader Awareness (but strong within its niche)

Copy Examples

• •✨ Sparkle Alert! ✨ Just LOOK at this dazzling new tumbler fresh from the craft table! 😍 Each swirl of glitter is placed with love, ready to make your sips extra special. Want to make it uniquely yours? DM us for custom orders! #HandmadeMagic #GlitterTumbler #AnnTaylorCreations #ShopSmallLoveBig
• •Tired of boring pens? 🖊️ Let's create something YOU-nique! Our custom beaded and glitter pens are handmade with a splash of joy and a whole lot of personality. Perfect for gifting or just treating yourself! Design your dream pen today at anntaylorcreationanddesigns.com! #CustomPens #HandmadeGifts #PersonalizedJoy #AnnTaylorDesigns
• •Welcome to Our World of Handmade Wonders! ✨ From vibrant tumblers to personalized pens and cozy apparel, every Ann Taylor Creation and Design is crafted with passion, just for you. Discover your next favorite handcrafted treasure!
• •Unleash your creativity with our latest handmade keychain! 🔑💖 Each piece is a little work of art, designed to add a pop of fun to your day. Get inspired and shop the collection for unique, handcrafted accessories! #HandmadeKeychain #CreativeDesigns #AnnTaylorPinterest #UniqueGifts
• •Hey Crafty Friends! 👋 We're so incredibly grateful for your amazing support! Seeing you enjoy your handmade goodies from Ann Taylor Creation and Designs truly makes our day. As a small thank you, here’s a sneak peek at our upcoming seasonal collection – we can’t wait to share it with you! Stay creative! #SmallBusinessLove #CustomerAppreciation #HandmadeCommunity