Tono de Marca

Elegant & Sophisticated, Artisanal & Passionate, Mindful & Ethical, Personal & Story-driven, Understated, Nature-inspired

Valores de Marca

• •Craftsmanship
• •Sustainability
• •Timeless Design
• •Individuality & Uniqueness
• •Scandinavian Aesthetics
• •Authenticity

Mejores Prácticas

• •Embrace Storytelling: Weave narratives around the inspiration, the materials, or the crafting process. This aligns with the artisanal and personal tone.
• •Highlight Craftsmanship and Materials: Consistently mention the handcrafted nature, the recycled metals, and ethically sourced gemstones. This reinforces values of quality and sustainability.
• •Use Evocative and Sensory Language (but keep it refined): Appeal to the senses with descriptive words that evoke the beauty of the materials and the Scandinavian inspiration, without being overly florid.
• •Maintain an Elegant and Understated Voice: Avoid hype, excessive exclamation points, or overly casual slang. The language should be sophisticated and confident, reflecting the quality of the jewellery.
• •Ensure Visual and Textual Harmony: The copy should always complement the minimalist, clean, and artistic visuals used on the website and social media. The tone of the text should feel like a natural extension of the images.

Percepción Social

High-Quality Niche Brand, Appreciation for Design and Ethics, Artistic and Unique, Trustworthy, Aspirational yet Accessible

Ejemplos de Copy

• •Product Description (e.g., for a new necklace): Inspired by the quiet strength of ancient forests, our 'Sylva' necklace is meticulously handcrafted from recycled sterling silver. Each line is carefully forged, echoing the organic textures of bark, creating a piece that is both a statement and a whisper of nature's enduring beauty. Wear it as a reminder of your own resilience.
• •Instagram Post: The dance of light on water, captured in sterling silver. Our 'Fjord' earrings, patiently shaped by hand, reflect the serene elegance of Scandinavian landscapes. Discover the story behind the design on our website. #AnnikaGustavssonJewellery #HandcraftedLuxury #SustainableStyle #ScandinavianDesign #ArtisanJewellery
• •About Us Snippet: At Annika Gustavsson Jewellery, we believe that true luxury lies in the unique touch of the artisan's hand and the mindful sourcing of materials. Each piece is born from a love for traditional goldsmithing and a deep respect for our planet, designed to be cherished for a lifetime.
• •Email Subject Line (for a new collection): New Arrivals: Timeless Elegance, Ethically Crafted.
• •Facebook Ad Copy: Seeking jewellery that tells a story? Annika Gustavsson offers contemporary handcrafted pieces from recycled precious metals, inspired by the soul of Scandinavia. Unique design, ethical values. Explore the collection.