Brand Tone

Friendly, Welcoming, Community-Oriented, Helpful, Solution-Oriented, Enthusiastic, and Celebratory

Brand Values

• •Customer Satisfaction
• •Quality and Variety
• •Tradition and Connection
• •Celebration of Occasions
• •Community Focus

Best Practices

• •Always Be Genuine and Approachable: Use warm, inviting language. Avoid overly formal or corporate jargon. Think of how you'd speak to a friend looking for gift advice.
• •Focus on the "Why" Behind the Gift: Connect products to the emotions and occasions they represent. Highlight the joy of giving and connecting with loved ones.
• •Emphasize Solutions and Ease: Position the brand as a helpful resource for finding the right gift, making the process enjoyable and stress-free. Use phrases like "find the perfect," "we make it easy," "your go-to for."
• •Incorporate a Celebratory Spirit: Use positive and uplifting words. Reflect the excitement of holidays, milestones, and everyday moments worth acknowledging.
• •Maintain a Consistent Voice Across All Channels: Whether it's a website product description, a social media post, or an email, the friendly, helpful, and celebratory tone should be recognizable as distinctly Annie's Hallmark Baldoria. Create a simple style guide with key adjectives and phrases if needed.

Social Perception

Trusted Local Retailer, Go-To for Gifts, Provider of Popular Brands, Generally Positive Online Experience, Helpful and Friendly Service

Copy Examples

• •Headline for a new collection: "Spark Joy This Season! ✨ Discover unique gifts and heartfelt cards to make every moment shine. #AnniesHallmark #GiftGivingMadeEasy"
• •Social media post for a specific product: "Looking for that perfect something for the friend who has everything? Our latest [Product Name] collection has just arrived, blending style and sentiment. Come find your treasure! #UniqueGifts #AniesBaldoriaFinds"
• •Email subject line for a promotion: "A Little Something to Brighten Your Day (and Theirs!) 💌 Special offers inside!"
• •Website banner for an occasion (e.g., Graduation): "Hats Off to the Grads! 🎓 Celebrate their achievements with meaningful keepsakes and joyful gifts they'll cherish. Shop our curated collection now. #GraduationGifts #ProudMoments"
• •Instagram caption showcasing customer service: "We love helping you find the perfect way to say you care! ❤️ Our team is always here to guide you to that special gift. What are you celebrating this week? Share with us below! #CustomerLove #ShopLocal [if applicable] #AnniesHallmarkExperience"