Brand Tone

Elegant & Feminine, Artisanal & Passionate, Approachable & Stylish, Confident & Assuring

Brand Values

• •Beauty & Empowerment
• •Uniqueness & Craftsmanship
• •Quality
• •Transparency & Trust
• •Customer Satisfaction
• •Style & Fashion Relevance

Best Practices

• •Ensure copy consistently reflects the brand's commitment to making women feel beautiful, the handcrafted nature of the jewelry, and its quality. Weave in phrases like "feel beautiful," "handcrafted," "unique," and "quality."
• •Address the target audience (women) with empowering and appreciative language. Use "you" and focus on how the jewelry enhances her style and confidence.
• •Emphasize the artisanal quality and limited-edition nature of the pieces to differentiate from mass-produced items. Words like "artisan," "crafted by hand," "limited series," and "unique design" should be common.
• •Ensure the tone of the copy aligns with the visual presentation on the website and social media. If visuals are elegant and stylish, the copy should mirror this.
• •While stylish and elegant, maintain an approachable tone, especially on social media. Respond to comments and queries warmly, reinforcing the brand's commitment to customer satisfaction and transparency, as seen in their direct FAQ answers.

Social Perception

The brand is likely perceived as a provider of stylish, accessible, and handcrafted fashion jewelry. The collaborations suggest an image connected to overall personal style and trends like "armocromia" (color analysis), potentially appealing to a fashion-conscious audience. The use of platforms like TikTok indicates an effort to connect with a contemporary audience that values visual appeal and trendiness. The lack of widespread independent reviews or news mentions suggests it might be a smaller or newer brand still building its broader public perception, primarily through its direct channels.

Copy Examples

• •Headline: Adorn Yourself in Uniqueness. Discover Anma Gioielli. Body: Every woman deserves to shine. Our handcrafted, limited-edition jewelry is designed to make you feel beautiful, every single day. Explore the collection. Call to Action: Shop Now
• •Headline: The Art of Italian Handmade: Necklaces That Tell Your Story. Body: Passionately crafted, each Anma Gioielli necklace is a unique expression of style. Find the piece that speaks to you and let your beauty radiate. Call to Action: Discover New Arrivals
• •Headline: Feel Beautiful, Effortlessly. Body: From everyday elegance to special occasion sparkle, Anma Gioielli offers unique, handcrafted pieces made with passion. Quality you can trust, style you’ll love. Free shipping over €19.99. Call to Action: Explore Our Collections
• •Headline: Limited Edition, Limitless Style. Body: Why blend in when you were born to stand out? Anma Gioielli creates unique, handcrafted jewelry for the woman who values artistry and individuality. Each piece a treasure, just like you. Call to Action: Find Your Signature Piece
• •Headline: Your Daily Dose of Sparkle. Handcrafted with Love. Body: Embellish your moments with Anma Gioielli. Our unique, limited-edition designs are made to celebrate your individual beauty. Quality materials, Italian craftsmanship. Call to Action: Shop Earrings & Bracelets