Brand Tone

Passionate, Patriotic/Proud, Authentic/Down-to-Earth, Community-Oriented, Quality-Focused, Supportive

Brand Values

• •Quality
• •Patriotism/Service
• •Community
• •Passion for Fishing
• •Affordability
• •Authenticity

Best Practices

• •Always Lead with Passion: Infuse genuine enthusiasm for fishing into every piece of copy. Use active, exciting language that resonates with anglers.
• •Highlight Core Values Consistently: Regularly and naturally weave in mentions of \"Veteran Owned,\" \"Made in the USA (where possible),\" \"Quality,\" and \"Community\" into product descriptions, social posts, and emails. Don't force it, but ensure these pillars are present.
• •Speak the Angler's Language: Use terminology and references that are familiar and authentic to the fishing community. Avoid overly corporate or generic jargon. Share tips and insights that demonstrate genuine knowledge.
• •Foster and Feature Your Community: Actively encourage user-generated content. When writing, imagine you're talking to a fellow fishing buddy. Use \"we,\" \"us,\" and \"our community\" to build inclusivity.
• •Maintain Authenticity and Transparency: Be straightforward about your products and your mission. If you're veteran-owned, say it proudly. If you're focused on quality at a fair price, communicate that clearly. Avoid hype that can't be backed up.

Social Perception

A reliable provider of quality fishing tackle, especially jigs. A brand that supports veterans. Community-focused and engaging. Authentic and passionate about fishing.

Copy Examples

• •Feel that THUMP! Our Kraken Slayer Flipping Jig isn't just another lure; it's a veteran-crafted, American-designed beast built to pull giants from the thickest cover. Get yours and join the Ankhiale Army on the water!
• •Forged from passion, backed by service. Ankhiale Outdoors is more than just tackle – it's a commitment to quality gear for the dedicated angler. Proudly Veteran Owned. Fish with Fire.
• •Weekend HAULS! 🎣 You guys are crushing it with Ankhiale gear! Tag us in your catches using #AnkhialeCatch for a chance to be featured. Let's see those trophies – we're a community that celebrates every cast!
• •Gear up with the best, without breaking the bank. This week, get 15% off all our American-made tungsten weights. Top quality, veteran-backed, and now even more affordable. Stock your tackle box with Ankhiale confidence.
• •Ankhiale Jigs: Veteran Designed. Fish Approved. Dominate Your Water. Shop Now!