Brand Tone

Passionate, Community-focused/Inclusive, Enthusiastic, Authentic, Fan-centric

Brand Values

• •Passion for Anime/Manga
• •Community
• •Quality
• •Self-Expression
• •Originality & Creativity
• •Authenticity
• •Inspiration

Best Practices

• •Speak the Fan Language: Use terminology, references, and an enthusiastic tone that resonates with anime and manga fans. Understand their desire for authenticity and connection to their favorite series and characters.
• •Emphasize Community: Frame messages around joining, sharing, and belonging. Use collective pronouns like "we" and "us" to foster a sense of a shared community (e.g., "Join our Animow family," "What are we all watching this season?").
• •Highlight Passion & Expression: Consistently reiterate that Animow products are a way for fans to express their love and passion for anime. Use emotive words that convey excitement and dedication.
• •Reinforce Core Values: Subtly weave in the brand’s values of quality, originality, creativity, and authenticity into product descriptions, social media posts, and other communications. For example, instead of just saying "new shirt," say "creatively designed for true fans" or "authentic tribute to [Anime Name]."
• •Create a Style Guide: Develop a simple internal style guide that outlines the brand voice, key messaging points, preferred terminology (and terms to avoid), and the overall enthusiastic, inclusive, and passionate tone. This ensures consistency across all writers and platforms, even if social media presence is developed later. Focus on the language used on the website as the primary touchpoint for now.

Social Perception

A dedicated hub for anime fans. A provider of quality, creative, and authentic merchandise. A community rather than just a store.

Copy Examples

• •Wear Your Universe. Authentic Anime Gear for True Fans. Shop Animow.
• •Channel your inner [Character Name]! This exclusive design captures the spirit of [Anime Series Name], crafted with the quality you deserve. Show the world your passion. #AnimowCommunity
• •More than merch, we're Animow: a vibrant community where anime passion comes to life! Discover creative, authentic gear inspired by your favorite sagas. Join us and express your unique fandom.
• •Animow Exclusive: Fresh Styles to Fuel Your Anime Passion!
• •Loved the new season? Keep the hype alive! Explore our latest collection inspired by the series and wear your fandom proudly. What does this anime mean to you? Share in the comments below and connect with the #AnimowCrew!