Brand Tone

Educational and Informative, Direct and Benefit-Oriented, Confident (bordering on assertive), Slightly Clinical but Accessible

Brand Values

• •Health and Wellness
• •Purity and Quality
• •Efficacy through Absorption
• •Natural Solutions
• •Customer Empowerment (through information)

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (educational, confident, benefit-oriented), approved terminology (e.g., "cell-ready," "ionic," "angstrom-sized"), and a "do's and don'ts" list for communication. Ensure it highlights the importance of the disclaimer about not providing medical advice.
• •Prioritize "Benefit of the Benefit": Always connect product features (like angstrom size) to the ultimate benefit for the customer (e.g., "better absorption *so you feel more energetic faster*").
• •Educate, Don't Just Sell: Continue creating informative content (blog posts, social media explainers) about minerals, health, and the science of their products in an accessible way. This reinforces the educational aspect of the brand tone.
• •Maintain Transparency and Manage Expectations: While confident, avoid overstating claims that cannot be substantiated by universally accepted scientific consensus or making disease-specific treatment claims. Continue using the disclaimer prominently. Address customer queries and feedback (both positive and negative) professionally and informatively.
• •Consistency Across All Platforms: Ensure that the language, style, and core messaging are consistent across the website, social media channels, email marketing, and any third-party retail descriptions. Regularly audit content to ensure alignment.

Social Perception

Mixed but Generally Positive among Users, Seen as a Source for High-Absorption Minerals, Some Skepticism, Brand Confusion, Loyal Customer Base.

Copy Examples

• •Facebook Post: Feeling sluggish? Your body might be craving essential minerals. Our Angstrom Minerals are designed for maximum absorption, delivering nutrients right to your cells. Discover the difference cell-ready minerals can make! #AngstromMinerals #LiquidSupplements #HealthBoost #CellularNutrition
• •Instagram Caption (with an image of someone energetic outdoors): Unlock your body's true potential! ✨ Angstrom Minerals provide ultra-fine, highly absorbable ionic minerals to support your energy, immunity, and overall wellness. Because when it comes to nutrients, absorption is everything. Link in bio to explore our range! #WellnessJourney #MineralMagic #AngstromAbsorption #NaturalHealth
• •Email Subject Line: Tired of supplements that don't deliver? Experience 99.9% Absorption!
• •Short Website Banner Text: Angstrom Minerals: Tiny Particles, Tremendous Health Benefits. Shop Now.
• •Product Description Snippet (for Magnesium): Support your body's natural calm and muscle function with our highly bioavailable Angstrom Magnesium. Our unique liquid formula delivers ionic magnesium directly to your cells, bypassing common absorption issues. Feel the difference true mineral absorption can make.