Brand Tone

Gentle & Ethereal, Inspirational & Spiritual, Personal & Handcrafted, Feminine & Delicate, Slightly Mystical

Brand Values

• •Craftsmanship & Quality
• •Spirituality & Meaning
• •Individuality & Uniqueness
• •Beauty & Delicacy
• •Connection & Comfort

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., gentle, inspirational, personal), key vocabulary (words to use/avoid), sentence structure preferences, and overall communication style. Share this with anyone creating content.
• •Use Ethereal and Evocative Language: Incorporate words that convey delicacy, spirituality, and light (e.g., "luminous," "whisper," "celestial," "grace," "serene," "divine," "dream"). Avoid overly casual slang or harsh, aggressive language.
• •Emphasize the "Handmade" and "Meaningful" Aspects: Consistently highlight that the jewelry is crafted with care and carries symbolic or spiritual significance. Tell stories about the inspiration behind pieces or the properties of the materials used.
• •Maintain a Gentle Call to Action: Encourage engagement and purchase in a soft, inviting way. Phrases like "Discover the collection," "Find your piece," or "Embrace the magic" fit better than aggressive sales talk like "Buy now before it's gone!"
• •Stay True to Your Visuals: Ensure the copy complements the light, delicate, and often spiritual aesthetic of the product photography and website design. The words should evoke the same feeling as the images. For instance, if visuals are soft and dreamy, the copy should mirror that.

Social Perception

A Niche Provider, Artisan-Focused, Aspirational & Gift-Oriented, Trustworthy (within its community), Aesthetically Pleasing

Copy Examples

• •Adorn yourself with a whisper of angelic guidance. Our 'Seraphina's Grace' necklace, handcrafted with luminous moonstone and delicate sterling silver wings, is more than just jewelry – it's a gentle reminder of the magic that surrounds you. Wear it close to your heart.
• •Find your serenity. ✨ Each curve and sparkle of our 'Celestial Dream' bracelet is designed to bring a touch of peace to your day. Handmade with love and intention, just for you. Tap to discover the collection. #AngelsDreamStore #HandmadeJewelry #SpiritualAdornment #PeaceWithin
• •A little piece of heaven, crafted for you ✨
• •Angel's Dream: Where delicate craftsmanship meets ethereal inspiration. Discover handmade jewelry that tells your story.
• •At Angel's Dream, we believe jewelry should be as unique and meaningful as the soul who wears it. Each piece is lovingly handcrafted, infused with spiritual inspiration and designed to be a delicate token of beauty, hope, and connection.