Brand Tone

Warm & Welcoming, Authentic & Traditional, Family-Oriented, Inviting

Brand Values

• •Family
• •Authenticity
• •Tradition
• •Quality
• •Hospitality

Best Practices

• •Lead with 'Family': Consistently weave the 'family-inspired' and 'family photos on the walls' narrative into descriptions. Use words like 'our family,' 'your family,' 'generations,' 'heritage.'
• •Emphasize 'Authentic Italian': Use phrases like 'true Italian taste,' 'authentic recipes,' 'traditional methods,' 'finest Italian ingredients' regularly.
• •Create a Sense of Warmth: Employ inviting and comforting language. Words like 'embraced,' 'warm,' 'welcome,' 'gather,' 'cozy,' 'heartfelt.'
• •Highlight Tradition: Refer to 'recipes handed down,' 'time-honored,' 'classic Italian,' 'generations of flavor.'
• •Be Specific (where possible): While maintaining a traditional feel, mentioning a signature family dish (if one is promoted) or a unique aspect of their hospitality can add depth to the 'authentic' claim.

Social Perception

Likely perceived as a genuine, traditional Italian eatery ideal for family meals, gatherings, and those seeking an authentic taste of Italy. The emphasis on 'homemade' and 'recipes handed down through generations' would resonate with customers looking for a non-chain, heartfelt dining experience.

Copy Examples

• •Taste the heart of Italy, right here in Delafield. At Angelina's, every dish is a family story, crafted from generations of authentic recipes and the finest ingredients. Welcome to our tradition.
• •More than just a meal, it's a gathering. Angelina's Ristorante: where warm welcomes meet delicious homemade Italian cuisine. Bring your family, meet with friends, and feel at home.
• •Inspired by family, perfected by tradition. Angelina's Ristorante invites you to experience authentic Italian flavors that have been cherished for generations. Reservations suggested.
• •From our family to yours. Step into Angelina's and be embraced by the comforting aromas and tastes of true Italian cooking. Discover your new favorite tradition tonight.
• •Planning an event? Let Angelina's bring the authentic taste of Italy to your table. Our exceptional catering brings generations of flavor to gatherings large and small.