Brand Tone

Passionate, Authentic, Premium & Refined, Natural & Healthy, Traditional & Heritage-Focused

Brand Values

• •Quality
• •Tradition
• •Authenticity/Integrity
• •Nature & Sustainability
• •Passion
• •Health & Wellbeing

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (passionate, authentic, premium, natural, traditional), including specific vocabulary to use and avoid. Share this with anyone creating content.
• •Storytelling is Key: Weave the narrative of Sicilian heritage, family tradition, and the passion for organic farming into all communications. Don't just describe the product; tell its story.
• •Use Sensory Language: Appeal to taste, sight, and smell when describing the olive oil. Words like "vibrant," "golden," "robust," "peppery," "fragrant," "sun-kissed" can enhance the premium and natural feel.
• •Maintain Authenticity in Visuals and Text: Ensure that the imagery and the language used consistently reflect the organic, high-quality, and traditional nature of the brand. Avoid overly modern or generic stock imagery that doesn't align with the Sicilian, artisanal feel.
• •Educate and Share Passion: Use copy to not only sell but also to educate consumers about the benefits of organic, cold-pressed extra virgin olive oil, the specifics of Sicilian terroir, or the traditions behind their farming. This reinforces expertise and passion.

Social Perception

The intended perception is that of a high-end, artisanal producer of authentic, organic Italian olive oil. Customers are likely to be those who value: Organic and natural products, Authentic, imported Italian goods, High-quality ingredients for culinary use, Brands with a story, a connection to heritage, and family traditions.

Copy Examples

• •Headline (Website/Ad): "AngelicaEVO: Taste the Soul of Sicily. Pure, Organic, Unforgettable." Body: "From ancient groves nurtured by the Mediterranean sun, our family crafts AngelicaEVO – an organic extra virgin olive oil that embodies the passion and tradition of Sicily. Cold-pressed for authentic flavor, it’s more than just oil; it’s an experience."
• •Instagram Post: (Image: Close-up of golden olive oil being drizzled over a fresh salad or bruschetta, with Sicilian landscape blurred in the background) "Drizzle a taste of Sicilian sunshine. ✨ Our organic AngelicaEVO is cold-pressed from the finest olives, capturing the pure essence of our land. From our family groves to your table, experience the difference passion makes. #AngelicaEVO #OrganicOliveOil #SicilianHeritage #TasteOfItaly #ColdPressed"
• •Product Description Snippet: "Rooted in generations of Sicilian farming, AngelicaEVO is a testament to nature's purity and our family's dedication. This isn't just olive oil; it's liquid gold, cold-pressed to preserve the vibrant, healthy heart of every hand-picked olive."
• •"About Us" Excerpt: "At Azienda Agricola Angelica, we don't just make olive oil; we cultivate a legacy. Our organic groves are a promise – a promise of authentic Sicilian flavor, unwavering quality, and a deep respect for the earth that sustains us. Discover the passion in every bottle of AngelicaEVO."
• •Email Subject Line (for a newsletter): "Savor the Tradition: A Taste of AngelicaEVO's Organic Harvest" Preview Text: "Experience the rich, authentic flavor of Sicily’s finest organic extra virgin olive oil, crafted with passion."