Brand Tone

Inspirational, faith-based, modern, relatable, and community-focused.

Brand Values

• •Faith & Spirituality
• •Community & Connection
• •Self-Expression & Identity (through faith and fashion)
• •Accessibility/Inclusivity
• •Value for Money

Best Practices

• •Maintain consistent use of faith-based language and themes.
• •Incorporate relatable and engaging language, especially on social media.
• •Highlight the streetwear aesthetic to appeal to a modern audience.
• •Emphasize community and connection through call-to-actions like 'Join the Family'.
• •Showcase customer testimonials and interactions to build trust and social proof.

Social Perception

A brand offering unique, faith-inspired apparel that resonates with a modern, community-oriented audience looking for self-expression through fashion.

Copy Examples

• •"IN GOD WE TRUST" apparel - Express your faith through style.
• •"Join The Family" - Sign up for our newsletter and stay connected.
• •"I AM BLESSED" collection - Wear your blessings with pride.
• •Check out our new rhinestone hoodies! What colors would you like to see next?
• •Free shipping on orders over $50! Shop now and share your faith.