Brand Tone

Simple, clear, positive, tech-savvy, and modern, with a focus on safety, quality, and making parents' lives easier.

Brand Values

• •Safety
• •Quality
• •Making a Positive Impact
• •Transparency
• •Love & Care

Best Practices

• •Explain product features in a straightforward way that highlights practical benefits.
• •Emphasize Safety and Trust: Consistently reassure parents about the safety and quality of the products.
• •Maintain a Friendly and Approachable Voice: Whether it's website copy, social media posts, or customer service interactions, the tone should be warm, welcoming, and supportive.
• •Be Solution-Oriented and Helpful: Focus on how AngelEze products solve common parenting challenges.
• •Offer practical advice and resources (like blog posts and planners) to position the brand as a helpful partner.

Social Perception

A responsible and caring Australian-owned company focusing on child safety and providing value for money with helpful customer service. Caters to tech-savvy parents looking for modern solutions for their children.

Copy Examples

• •We are trying to make your life a little easy.
• •5% OFF with code FIRST5OFF
• •FREE SHIPPING over $50
• •Express Shipping Available
• •AngelEze products safe for kids