Brand Tone

Nurturing, Educational, Ethical & Conscious

Brand Values

• •Natural Ingredients
• •Effectiveness & Quality
• •Ethical Practices
• •Customer Well-being & Health
• •Transparency & Trust
• •Accessibility/Affordability
• •Sustainability

Best Practices

• •Maintain a consistent emphasis on natural ingredients and their benefits in product descriptions and marketing materials.
• •Highlight the dermatologist-backed expertise behind the brand to build trust and credibility.
• •Educate and empower consumers with informative content about skincare ingredients and routines.
• •Visually reinforce the brand's caring and nurturing tone with soft, natural imagery.
• •Consistently reinforce the brand's commitment to ethical practices and sustainability in all communications.

Social Perception

A trusted source for effective, safe, and affordable natural skincare, rooted in dermatological expertise and ethical practices. A brand that prioritizes customer well-being and transparency.

Copy Examples

• •Reveal your healthiest glow, naturally.
• •Founded by a dermatologist with a passion for nature's healing power, we meticulously select each ingredient for its proven efficacy and gentle touch.
• •Experience the gentle care of nature-inspired skincare, designed to nourish and protect your skin's natural radiance.
• •Our cruelty-free formulas are crafted with ethically sourced ingredients, ensuring a sustainable and responsible approach to beauty.
• •Discover the science of healthy skin with our dermatologist-approved products, providing effective solutions for a radiant complexion.