Brand Tone

Storytelling, Educational/Informative, Elegant/Sophisticated, Mystical/Intriguing, Passionate, Appreciative

Brand Values

• •Historical & Cultural Appreciation: A deep respect for ancient civilizations, their art, and their stories.
• •Craftsmanship & Quality: Implied through the presentation of the jewelry and customer appreciation for the pieces.
• •Individuality & Self-Expression: Offering pieces that are unique and allow wearers to express a connection to history or symbolism.
• •Storytelling & Meaning: Believing that jewelry can be more than adornment; it can be a carrier of stories and personal significance.
• •Authenticity: Striving to create pieces that are true to their historical or mythological inspirations.

Best Practices

• •Embrace Storytelling: Every piece has a story. Ensure product descriptions, social media posts, and even ad copy incorporate the historical, mythological, or symbolic narrative behind the design. Don't just describe the materials; describe the inspiration.
• •Use Evocative and Descriptive Language: Words like "ancient," "mythical," "timeless," "sacred," "whispers," "echoes," "symbolic," and "lore" can enhance the mystical and historical feel. Appeal to the senses and the imagination.
• •Maintain an Educational Element: Briefly explain the meaning or origin of symbols and designs. This adds value and reinforces the brand's expertise and passion for its subject matter.
• •Speak with Elegance and Respect: The tone should be sophisticated and respectful of the cultures and histories being referenced. Avoid overly casual slang or overly aggressive sales tactics. The voice should be inviting and intriguing, not pushy.
• •Create a Glossary/Style Guide: Develop a list of preferred terms, descriptive words, and phrases that align with the "Ancient Aura" brand. This will help ensure consistency across all writers and platforms, reinforcing the brand's unique voice. For example, consistently refer to "pieces" or "creations" rather than just "items."

Social Perception

Customers and the public generally perceive Ancient Aura Jewelry as a niche brand offering unique, meaningful, and aesthetically beautiful pieces. It's seen as more than just a jewelry store; it's a curator of historical and mythological artifacts transformed into wearable art. The brand appeals to individuals interested in history, mythology, symbolism, and unique, handcrafted items. There's a perception of quality and a personal touch, likely due to the storytelling and direct engagement on social media. The brand is likely viewed as trustworthy by those who appreciate its transparency regarding inspirations and the narratives behind the pieces.

Copy Examples

• •Facebook/Instagram Post (New Collection): "Unearth the whispers of forgotten empires. Our new collection, inspired by the intricate artistry of [Ancient Civilization], invites you to wear a piece of history. Each design echoes a timeless tale, crafted to connect you to the ancient aura within. Discover the collection – link in bio."
• •Product Description (Specific Piece): "The Ankh Amulet Necklace: More than mere adornment, this sterling silver Ankh pendant embodies the ancient Egyptian symbol for 'life' and 'immortality.' Feel the weight of millennia and the promise of enduring power as you wear this sacred emblem, a whisper from the Nile's golden age."
• •Email Marketing Subject Line: "Unlock Ancient Secrets: New Arrivals from Ancient Aura"
• •Pinterest Pin Description: "Channel the wisdom of Athena 🦉 Our owl motif ring, inspired by ancient Greek coinage, is a tribute to knowledge and strategy. A timeless piece for the modern sage. #AncientGreekJewelry #SymbolicJewelry #Mythology #AncientAura"
• •About Us Snippet (Website): "At Ancient Aura, we believe jewelry is a vessel for stories. We meticulously research ancient symbols and forgotten myths, transforming them into tangible pieces of art that carry the echoes of the past into your present. Wear not just jewelry, but a legend."