Brand Tone

Passionate, Inspirational, Community-focused, Knowledgeable, Slightly Premium/Aspirational, Encouraging & Supportive

Brand Values

• •Quality & Performance
• •Passion for Cycling
• •Community
• •Authenticity
• •Adventure & Exploration

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., passionate, inspirational, knowledgeable), including preferred vocabulary, sentence structure, and a 'do's and don'ts' list. Share this with everyone who creates content.
• •Understand Your Audience Deeply: Tailor your language to resonate with the cycling community. Use terminology they understand and appreciate, reflecting their passion and dedication.
• •Prioritize Authenticity: Let genuine passion for cycling shine through. Avoid overly corporate or generic language. Share real stories and experiences where possible.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, or a customer service email, the brand voice should feel familiar and consistent, reinforcing your identity.
• •Review and Refine: Regularly review your content to ensure it aligns with the defined brand tone and values. Solicit feedback and be open to evolving your voice as the brand and community grow, without losing its core essence.

Social Perception

A dedicated cycling brand, Provider of quality gear, Engaged with the cycling community, Aspirational, Trustworthy (moderately)

Copy Examples

• •Unleash your peak performance. Our new Summit Jersey is meticulously crafted for the ambitious cyclist. Experience unparalleled comfort and aerodynamic advantage as you conquer every climb. This isn't just a jersey; it's a testament to your dedication. #LaCumbreCycling #RideBeyond
• •Weekend warriors, where are you riding? Share your routes and tag us @lacumbre.cc! Let's inspire each other to explore new roads and embrace the journey. Every pedal stroke counts. #CyclingCommunity #LaCumbreAdventures
• •Born from a love for the open road and the shared thrill of the ride, La Cumbre Cycling Culture is more than just apparel. We're a community united by a passion that takes us further. Join us. #TrueToTheRide #CyclingLife
• •Don't let the changing seasons stop your wheels. Our All-Weather Bib Tights offer the perfect blend of warmth, flexibility, and protection. Gear up with expert advice and ride confidently, whatever the forecast. #CycleAllYear #PerformanceGear
• •What does 'La Cumbre' – the summit – mean to your cycling journey? Is it a personal best, a breathtaking view, or the camaraderie of the climb? Share your thoughts below! 👇 #DefineYourSummit #LaCumbreCulture