Brand Tone

Aspirational & Elegant, Descriptive & Informative, Culturally Rooted & Celebratory, Direct & Sales-Oriented

Brand Values

• •Celebration of Heritage
• •Quality & Craftsmanship
• •Elegance & Beauty
• •Customer Connection (Implied)
• •Variety & Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a simple internal document outlining key tone characteristics (e.g., elegant, descriptive, celebratory), approved vocabulary, words to avoid, and the overall feeling the copy should evoke.
• •Prioritize Cultural Nuance and Respect: When describing traditional garments and their significance, ensure the language is respectful, accurate, and celebratory of the cultural heritage it represents.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the style of the visuals used. Elegant imagery should be paired with equally sophisticated and descriptive text.
• •Train Your Team: Anyone responsible for creating content (social media managers, copywriters, customer service) should be familiar with and trained on the brand voice guidelines to ensure consistency across all platforms.
• •Regularly Audit and Refine: Periodically review your website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone. Adapt and refine as the brand evolves or as you gain more insights into customer perception.

Social Perception

A Go-To for Ethnic Wear, Visually Appealing, Focused on Traditional Styles

Copy Examples

• •Drape yourself in timeless elegance. Our new collection of Kanjeevaram silk sarees, handwoven with intricate zari work, tells a story of heritage and grace. Perfect for making your memorable moments even more special. ✨ Shop now and embrace tradition. #AnamOnline #KanjeevaramSaree #SilkLove #EthnicWear #IndianWedding
• •Celebrate [Festival Name] in style with Anam Online! Discover radiant Anarkalis, stunning Lehengas, and exquisite jewelry to light up your festivities. Enjoy [Discount Percentage]% off on all festive wear. Let your outfit reflect the joy of the occasion. Shop the collection today! #AnamFestiveEdit #FestivalFashion #IndianCelebration #EthnicGlam
• •At Anam Online, we believe every thread weaves a story, every color sings a song of tradition. We are passionate about bringing you the finest Indian ethnic wear, celebrating the rich artistry and timeless beauty that define our culture. Dress in heritage, wear your story. #AnamHeritage #IndianCraftsmanship #CulturalFashion
• •Adorn your elegance. Discover our curated collection of handcrafted Kundan jewelry, designed to add a touch of regal splendor to your ensemble. Each piece is a testament to meticulous artistry, perfect for completing your traditional look. Explore the sparkle at Anam Online. #AnamJewelry #KundanBeauty #EthnicAccessories #StatementPieces
• •Which occasion brings out your love for ethnic wear the most? A grand wedding, a festive celebration, or a cherished family gathering? Share your moments with us! 👇 We love seeing how you style your Anam Online treasures. #AnamCommunity #EthnicLove #ShareYourStyle #IndianTradition