Brand Tone

Elegant, Authentic, Quality-focused, Culturally Rich

Brand Values

• •Authenticity
• •Elegance
• •Quality
• •Cultural Heritage
• •Customer Appeal

Best Practices

• •Emphasize Craftsmanship and Origin: Highlight the Moroccan heritage, the skill of the artisans (خدمة المعلم), and traditional techniques like specific embroidery styles (e.g., الطرز الرباطي).
• •Speak Directly to "Her" Aspiration for Elegance: Address the target customer (عاشقات الأناقة والجمال - lovers of elegance and beauty) and focus on how the products will enhance her style and confidence (تألقي بإطلالة ملكية - Shine with a royal look).
• •Focus on high-quality materials, highlighting superior fabrics and tailoring.
• •Use descriptive and evocative language in Arabic to paint a picture of beauty and appeal.
• •Maintain authenticity by promoting traditional Moroccan garments and craftsmanship.

Social Perception

A brand that celebrates Moroccan tradition and elegance, offering high-quality, authentic clothing that empowers women to express their beauty and cultural heritage.

Copy Examples

• •مفاجأة الموسم لكل عاشقات الأناقة والجمال!
• •تألقي بإطلالة ملكية
• •كريب دوسوا حرير
• •ثوب كريب ✨من النوع الممتاز
• •خامة مونطوني بجودة ممتازة