Brand Tone

Informative, accessible, and value-driven

Brand Values

• •Variety/Selection
• •Affordability/Value
• •Convenience
• •Current Trends

Best Practices

• •Emphasize savings and value propositions clearly in all copy.
• •Use direct and straightforward language to communicate benefits.
• •Highlight the breadth of product offerings, positioning AMWLY as a one-stop shop.
• •Incorporate keywords related to affordability, trends, and specific product categories.
• •Maintain a consistent tone across all platforms, reflecting accessibility and value.

Social Perception

AMWLY aims to be seen as a practical and affordable online retailer where customers can find a wide array of trendy and essential products at competitive prices.

Copy Examples

• •New Arrivals: Discover the latest styles and hottest deals!
• •Best Sellers: See what everyone is loving – at prices you can't resist!
• •Electronics Sale: Get tech for less! Limited-time offers available.
• •Home & Garden: Refresh your space without breaking the bank.
• •Exclusive Discounts: Shop now and save big on your everyday essentials!