Brand Tone

Respectful, Modern, Community-Oriented, Helpful, Positive

Brand Values

• •Faith and Spirituality
• •Quality
• •Community
• •Accessibility and Convenience
• •Modesty and Style
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Respectful, Modern, Community-Oriented, Helpful, Positive) and values (Faith, Quality, Community, Accessibility, Modesty, Customer Satisfaction). Include examples of 'do's and don'ts' for language, specific phrases to use or avoid, and the overall feeling the copy should evoke.
• •Understand Your Audience Deeply: Continue to engage with and listen to your target audience (the Muslim community). Tailor your language to resonate with their values, aspirations, and cultural nuances while staying true to your brand's core identity.
• •Consistency Across All Channels: Ensure the brand voice is consistent whether it's on the website, product descriptions, social media posts, email newsletters, or customer service interactions. While the platform might dictate format (e.g., TikTok's informality), the core tone should remain recognizable.
• •Train Your Team: Anyone involved in creating content or communicating with customers (copywriters, social media managers, customer service reps) should be trained on the brand voice and have access to the guide. Regular refreshers can also be beneficial.
• •Review and Refine: Periodically review your content and customer feedback to ensure the tone is still appropriate, effective, and aligned with your brand's evolution and customer perception. Be open to refining the voice as the brand grows, but ensure changes are intentional and consistent.

Social Perception

Trusted Supplier, Quality Products, Good Customer Service, Fashionable and Modern, Community Focused

Copy Examples

• •Embrace elegance and modesty with our stunning new Abaya collection. Crafted with care, designed for you. Discover the perfect piece to express your unique style. ✨ Shop now via the link in bio. #AmsonsDesign #ModestFashion #AbayaLove #IslamicStyle
• •Celebrate Eid with blessings and beauty. ✨ Our Eid Super Sale is ON! Enjoy special discounts on your favorite Islamic essentials, from prayer mats to exquisite gifts. Find something special for everyone you love. Shop the sale today! #EidMubarak #AmsonsSale #IslamicGifts
• •Jummah Mubarak to our wonderful community! May your day be filled with peace, blessings, and reflection. 🙏 What are you grateful for today? Share with us in the comments below. #JummahMubarak #AmsonsCommunity #BlessedFriday
• •Transform your home into a sanctuary of peace. 🌿 Our authentic Oud and Bakhoor create an atmosphere of tranquility and reflection. Experience the calming aroma. Tap to shop. #Oud #Bakhoor #IslamicHome #PeacefulLiving #AmsonsDesign
• •At Amsons Design, we're more than just a store; we're a dedicated part of your lifestyle. We thoughtfully curate high-quality Islamic products to inspire and support your journey of faith. From our family to yours. 💖 #AmsonsStory #IslamicLifestyle #FaithAndFashion