Brand Tone

Caring, Protective, Technologically Advanced, Reliable, Solution-Oriented, Trustworthy

Brand Values

• •Animal Welfare
• •Connection
• •Innovation
• •Quality and Durability
• •Customer Peace of Mind
• •Ease of Use

Best Practices

• •Focus on how camera features benefit the animal and owner, emphasizing peace of mind.
• •Highlight ease of use, but also address potential initial setup challenges with transparency.
• •Use language that is both caring and technologically advanced.
• •Showcase customer reviews to build trust and credibility.
• •Ensure all copywriting reinforces the brand's commitment to animal welfare and owner peace of mind.

Social Perception

Amouu aims to be perceived as a technologically advanced and caring brand, dedicated to animal welfare and providing peace of mind to owners through reliable and easy-to-use monitoring solutions.

Copy Examples

• •"The Ultimate Guardian of Your Horse's Space."
• •"Peace of Mind at Every Moment."
• •"Monitor, protect, and care for your animals with our advanced camera systems."
• •"Effortless Setup, No Wires Needed: Stay connected to your animals without the hassle."
• •"Smarter Equine Tech: Designed to deepen the connection between horse owners and their horses."