Brand Tone

engaging, enthusiastic, and accessible, with a touch of elegance and playfulness

Brand Values

• •Quality and Longevity
• •Customer Satisfaction
• •Accessibility/Affordability
• •Passion for Perfume
• •Transparency (regarding inspired by nature)
• •Vegan and Cruelty-Free
• •Freshness and Variety

Best Practices

• •Embrace Enthusiastic and Evocative Language: Use vivid adjectives and verbs that convey passion, allure, and the sensory experience of fragrances. Words like captivating, irresistible, intoxicating, magical, and passionate align with their current style.
• •Maintain Accessibility and Clarity: While elegant, the language should remain easy to understand and relatable. Clearly explain the inspired-by nature of the perfumes to build trust and manage expectations, just as they currently do. Avoid overly technical jargon.
• •Incorporate a Touch of Playfulness and Romance: Reflect the Amour in the brand name. Use playful questions, emojis where appropriate (especially on social media), and romantic or empowering undertones that connect fragrance to emotion and confidence.
• •Highlight Key Values Consistently: Regularly weave in mentions of quality, longevity, customer satisfaction (perhaps by referencing review scores), vegan/cruelty-free aspects, and the passion for perfume into different pieces of copy.
• •Stay Visually and Tonally Cohesive Across Platforms: Ensure that the voice used on the website aligns with the tone on Instagram, Facebook, and TikTok, even if the specific content format varies. This means the enthusiastic, accessible-yet-elegant feel should be a common thread.

Social Perception

Positive Customer Experiences, Trusted Source for Inspired-By Fragrances, Engaging and Modern

Copy Examples

• •Headline: Fall in Love with Your New Signature Scent. ✨ Body: Discover the allure of luxury without the breathtaking price tag. Our inspired-by fragrances capture the essence of your desires. Which beloved aroma will you choose today? #AmourParfums #ScentStory #AffordableLuxury
• •Headline: Freshness That Lasts, Passion That Lingers. ❤️🔥 Body: From your signature perfume to the subtle caress of our laundry scents, Amour Parfums infuses your world with captivating fragrance. Experience the quality, feel the passion. #YourPerfumeOurPassion #LongLastingScent #EverydayElegance
• •Headline: TikTok Made You Buy It? 😉 We Get It! Body: Join the thousands who’ve found their perfect match with Amour Parfums! Our trending scents are love at first sniff. Vegan, cruelty-free, and utterly irresistible. What are you waiting for? #AmourParfumsLoves #ViralScents #MustHaveFragrance
• •Headline: Unleash Your Inner Icon. Inspired by the Greats. 🌟 Body: Why just admire iconic scents when you can wear them? Our collection brings you the world’s most beloved fragrance profiles, crafted with passion and precision. Find your power scent today! #InspiredByLegends #AmourParfums #ScentOfSuccess
• •Headline: More Than Just Perfume, It's an Amour Affair! 💕 Body: Elevate your everyday with fragrances that speak to your soul. From romantic florals to daring woody notes, your next scent adventure starts here. P.S. Our customers rate us 4.97/5! Come see why. #CustomerLove #FragranceJourney #AmourExperience