Brand Tone

Passionate and Loving, Artisanal and Handmade, Warm and Comforting, Authentic and Personal, Approachable and Friendly

Brand Values

• •Craftsmanship/Quality: Dedication to handmade products using high-quality, safe ingredients (soy wax, Grasse perfumes, CMR-free).
• •Passion/Love: Stemming from the brand name and the founder's mission; a love for the craft.
• •Well-being/Comfort: Aiming to create products that bring comfort, light, and pleasant sensory experiences.
• •Authenticity/Transparency: Sharing the family story and details about ingredients.
• •Made in France: Highlighting local production and French artisanal tradition.

Best Practices

• •Embrace 'Amoureusement': Consistently weave words and phrases related to love, care, passion, and affection into your copy. Think 'lovingly handcrafted,' 'made with passion,' 'a hug in a jar,' 'crafted with care.'
• •Highlight the Artisanal & French Origin: Always emphasize 'handmade,' 'artisanal,' 'Made in France,' and the quality of French craftsmanship (e.g., Grasse perfumes). This reinforces authenticity and quality.
• •Focus on Sensory Experience and Emotion: Describe not just the scents, but the feelings and memories they evoke (comfort, warmth, nostalgia, indulgence, tranquility). Use evocative adjectives.
• •Maintain a Warm, Personal, and Approachable Voice: Write as if you're speaking to a friend. Share snippets of the family story or the candle-making process to build connection and authenticity. Avoid overly formal or corporate language.
• •Be Consistent Across All Platforms: Ensure the tone used on Instagram, Facebook, TikTok, the website, and any customer communication (emails, packaging inserts) is harmonious and reflects the core values of love, craftsmanship, and well-being. Create a simple brand voice guide with key terms and phrases if helpful.

Social Perception

Positive but Limited Reach, Emerging Brand, Associated with 'Gourmand' and 'Artisanal'

Copy Examples

• •Instagram Post (Image of a beautifully lit 'Crème Brûlée' candle): Wrap yourself in a hug of sweet nostalgia. Our 'Douceur Caramélisée' candle, lovingly hand-poured in France, fills your home with the comforting aroma of rich vanilla and golden caramel. It's more than a candle, it's a moment of pure, handcrafted bliss. ✨ #AmoureusementBougie #HandmadeWithLove #FrenchCraftsmanship #GourmandCandle #CozyHome
• •Facebook Ad (Targeting users interested in home decor and artisanal products): Tired of mass-produced scents? Discover Amoureusement Bougie – where every candle is a labor of love. Handcrafted in the heart of France with natural soy wax and exquisite Grasse perfumes. Bring authentic warmth and enchanting fragrances to your space. Visit our workshop online! [Link] #ArtisanalCandles #MadeInFrance #SoyWaxCandles #HomeFragrance #SupportSmallBusiness
• •Product Description (for a 'Foret Enchantée' - Enchanted Forest candle): Step into a fairy tale with our 'Forêt Enchantée' candle. Each one is lovingly handcrafted, blending notes of pine, damp earth, and wild berries to transport you to a mystical woodland. Made with passion and the finest natural ingredients, because your well-being is at the heart of what we do. Let us bring a little magic and comfort into your home.
• •'About Us' Snippet for Website/Social Media: From our family to yours, with love. Amoureusement Bougie was born from a desire to share light and comfort. Each artisanal candle and home fragrance is hand-poured in France, using only the finest, responsibly sourced ingredients. We believe in the power of scent to transform a house into a home, and a moment into a cherished memory. Discover the passion behind every flame.
• •Email Newsletter Subject Line: A Little Bit of Love, Handcrafted For You ✨ Inside: New Scents & Our Story (Body Snippet): Hello [Customer Name], At Amoureusement Bougie, 'lovingly' isn't just in our name, it's in every candle we pour. This month, we're thrilled to introduce...