Brand Tone

Emotional & Caring, Elegant & Sophisticated, Personal & Attentive, Joyful & Celebratory, Trustworthy & Reliable

Brand Values

• •Quality
• •Emotional Connection
• •Artistic Design & Passion
• •Customer Satisfaction
• •Authenticity
• •Reliability

Best Practices

• •Always Prioritize Emotion: Connect the product (flowers) to the feelings they evoke or the message they send. Use words that tap into love, joy, gratitude, sympathy, and celebration.
• •Emphasize Quality and Artistry: Subtly weave in mentions of freshness, premium materials (like imported paper), and the unique, handcrafted nature of the arrangements to reinforce sophistication and value.
• •Maintain a Warm and Personal Voice: Address the audience directly and empathetically. Even in general communications, aim for a tone that feels like a personal recommendation from a trusted friend or expert.
• •Be Occasion-Specific yet Universally Elegant: Tailor the language to the specific occasion (birthday, anniversary, sympathy) but ensure the underlying tone of elegance, care, and quality remains consistent across all communications.
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (e.g., "elegancia," "sentimientos," "conexión," "arte floral," "momentos inolvidables") and discouraged words. This helps all writers stay consistent with the established tone and values.

Social Perception

Amorossa is generally perceived very positively by its customers and the public. They are seen as a high-quality florist providing beautiful, fresh, and artistically designed arrangements. The customer service is highly praised as being excellent, attentive, and efficient. The brand is trusted to deliver on its promises, making special occasions memorable. Customers feel that Amorossa helps them express their emotions effectively. There is a strong sense of satisfaction and delight from both senders and recipients of Amorossa's flowers.

Copy Examples

• •Let whispered words of love bloom. Our Adom collection, rich with the deepest red roses, is more than a gift – it's a promise, a shared heartbeat, an unforgettable moment. Speak the language of your heart with Amorossa.
• •Celebrate their day with a burst of joy and color. Each handcrafted Amorossa bouquet is a unique melody of the freshest seasonal blooms, designed to make their special day even brighter. Send a smile, send Amorossa.
• •Some gestures speak louder than words. For a thank you that truly resonates, choose an elegant arrangement from Amorossa. Freshness, artistry, and heartfelt gratitude, delivered with care.
• •In moments of tenderness, let beauty offer solace. Our sympathy collection is thoughtfully curated to convey comfort and heartfelt compassion when words are not enough. Express your support with the quiet elegance of Amorossa.
• •At Amorossa, every petal tells a story. From grand celebrations to quiet moments of affection, we pour our passion and artistry into crafting floral designs that speak for you. Experience the beauty, quality, and heartfelt service that is Amorossa. #Amorossa #FloresQueHablan #DiseñoFloral #MomentosEspeciales