Brand Tone

Professional, Style-Conscious, and Helpful

Brand Values

• •Quality and Craftsmanship: Amore Lighting states they source products from reputable manufacturers and designers who value innovation and workmanship, using quality components and cutting-edge technology.
• •Customer Satisfaction: Providing excellent customer service, assistance in decision-making, and addressing issues like damaged or faulty goods are highlighted.
• •Beauty and Utility: The brand aims to "bring beauty and utility" into customers' lives through their lighting solutions.
• •Expertise and Guidance: They position themselves as knowledgeable advisors who can help customers create lighting plans that match their style and practical needs.
• •Accessibility and Range: Offering a wide variety of products for different tastes, budgets, and needs, both online and in their physical showroom.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., "Professional yet approachable," "Stylish and inspiring," "Helpful and expert") with examples of "do's and don'ts" for language, sentence structure, and common phrases.
• •Focus on "Beauty and Utility": Consistently weave in language that highlights how Amore Lighting's products not only look good ("beauty," "style," "art form") but also serve a practical purpose and enhance the customer's life and space ("utility," "functionality," "transform," "enhance").
• •Emphasize Expertise and Guidance: Regularly use phrases that position the brand as a knowledgeable partner, such as "our experts advise," "let us help you discover," "we understand that," "transform your space with our guidance." This reinforces their value beyond just selling products.
• •Maintain a Positive and Inspiring Outlook: Use aspirational and evocative language when describing products and their impact on a space (e.g., "create an enthralling work of art," "enhance the mood and personality," "illuminate your life").
• •Ensure Clarity and Customer-Centric Language: While showcasing expertise, avoid overly technical jargon without explanation. Prioritize clear, concise language that focuses on customer benefits and makes the selection and purchasing process feel easy and supported. Frame information around solving customer needs (e.g., "building or renovating?" "no matter what your budget").

Social Perception

Customers likely perceive Amore Lighting as a specialized lighting retailer offering a broad selection of modern and stylish lighting options. They are seen as a knowledgeable source for lighting advice, particularly for those building or renovating. The emphasis on being a significant presence on the Mid North Coast suggests a reputation as a key local provider in that region. The "Buy Now Pay Later" options and price match policy might contribute to a perception of offering value and flexible purchasing. The limited readily available independent reviews make it harder to gauge broader public sentiment comprehensively, but their own communications project confidence and a customer-first approach.

Copy Examples

• •Headline: Illuminate Your Style: Discover Lighting That Speaks to You. Body: At Amore Lighting, we believe light is more than function – it's the heart of your home's design. Explore our curated collection of contemporary and timeless fixtures, and let our experts help you craft the perfect ambiance for every room.
• •Headline: Building or Renovating? Let Amore Lighting Guide Your Glow-Up. Body: Don't let lighting be an afterthought. Our experienced team is passionate about helping you find the ideal solutions to enhance your new space, from statement pendants to energy-efficient downlights. Visit our Coffs Harbour showroom or explore online.
• •Headline: The Art of Illumination: Quality Craftsmanship, Lasting Beauty. Body: We partner with leading designers and manufacturers to bring you lighting that's built to impress and endure. Discover fixtures crafted from premium materials, designed to transform your environment with elegance and innovation.
• •Headline: Love Your Light: Seamless Shopping & Expert Advice. Body: Finding the perfect lighting should be inspiring, not overwhelming. Browse our extensive online catalogue or chat with our friendly specialists who are dedicated to making your vision a reality, beautifully and effortlessly.
• •Headline: From Subtle Glow to Statement Brilliance: Your Vision, Our Expertise. Body: Whether you're creating a cozy nook or a grand entrance, Amore Lighting offers an unparalleled selection to match your unique style and budget. Explore the latest trends and timeless classics today.