Brand Tone

empowering, insightful, authentic, and supportive. It's also creative and encouraging

Brand Values

• •Purpose-Driven Action
• •Authenticity
• •Sustainable Success (Anti-Burnout)
• •Empowerment (especially for Women)
• •Creativity
• •Community & Connection
• •Mindfulness/Living in the Now

Best Practices

• •Develop a "Voice and Tone" Guide: Clearly document the brand's personality traits (e.g., empowering, insightful, authentic, creative, supportive), preferred vocabulary, "words to use/avoid," and provide examples. Share this with anyone creating content.
• •Always Speak to Your Ideal Client: Write as if you're having a direct, helpful conversation with your target audience (e.g., a female entrepreneur feeling overwhelmed but ambitious). Understand their pain points and aspirations.
• •Embody the Core Values: Ensure every piece of copy, whether a tweet or a long-form blog post, reflects the foundational principles of purpose, authenticity, and sustainable success. If it doesn't align, revise it.
• •Prioritize Storytelling and Relatability: Share personal anecdotes (where appropriate, like Quinn does with her journey), case studies, and client successes to make the advice more tangible and build connection. Authenticity often shines through stories.
• •Review and Refine Regularly: Periodically audit your content across all platforms to check for consistency. Read copy aloud to catch awkward phrasing or tones that feel "off-brand." Solicit feedback from your community or team.

Social Perception

Quinn Tempest is perceived as an inspirational speaker, knowledgeable business strategist, and a supportive mentor, particularly for female entrepreneurs. Her audience appreciates the actionable advice, the focus on purpose, and the holistic approach to business that encompasses well-being. Create Your Purpose is seen as a valuable movement and community. The emphasis on avoiding burnout and creating a business that aligns with personal values resonates strongly with her target audience.

Copy Examples

• •For a Social Media Post (Instagram/Facebook): Stop chasing 'more' and start aligning with *you*. ✨ Your unique purpose isn't just a nice idea; it's the most powerful fuel for a business that truly thrives (without draining you dry!). Ready to build with intention? Let's find *your* 'A Moment of Now'. #CreateYourPurpose #PurposeDriven #EntrepreneurLife #WomenInBusiness #MindfulMarketing
• •For a Podcast Intro Snippet (Create Your Purpose): Are you tired of the hustle-and-burnout cycle? Feeling like there's a deeper 'why' waiting to be unlocked in your business? You're in the right place. I'm Quinn Tempest, and this is Create Your Purpose, where we explore how to build a thriving business that’s not only profitable but deeply fulfilling. Let's get into it.
• •For a Website Headline (Homepage/Course Landing Page): Build a Business That Lights You Up, Without Burning You Out. Discover how to weave your unique purpose into a powerful, profitable strategy. It’s time to Create Your Purpose®.
• •For a TikTok Video Concept (Quick Tip): (Visual: Quinn speaking directly to camera, engagingly) Feeling overwhelmed? 🤯 Quick tip: Pause. Take 'A Moment of Now.' Ask yourself: 'What's ONE thing I can do today that truly aligns with my biggest vision?' Small, purposeful steps beat scattered hustle every time. You’ve got this! #BizTip #CreatorEconomy #MindfulMoment #EntrepreneurTok
• •For an Email Subject Line (Newsletter): Your Purpose is Calling (Here’s How to Answer) | A Moment of Now or Beyond Burnout: Crafting a Business You Love, This Week's Insights from Quinn