Brand Tone

Artisanal & Handcrafted, Natural & Eco-conscious, Calming & Positive, Elegant & Aspirational (yet accessible), Friendly & Personal

Brand Values

• •Quality Craftsmanship
• •Natural & Safe Ingredients
• •Well-being & Positivity
• •Eco-Friendliness
• •Aesthetic Appeal
• •Customer Connection

Best Practices

• •Emphasize the "Handcrafted" and "Small Batch" Aspect: Consistently use terms like "hand-poured," "artisanal," "crafted in small batches," and "handmade" to reinforce the quality and personal touch of the products.
• •Highlight Natural, Vegan, and Safe Ingredients: Always mention the "vegan soy-coconut wax blend," "phthalate-free fragrances," "paraben-free," and "cruelty-free" nature of the candles to appeal to health-conscious and eco-aware consumers.
• •Integrate the Amethyst "Positive Vibe" Element: Weave in the benefits and intention behind the amethyst crystals – such as "calmness," "positive energy," "emotional support," "serenity," or "good vibes" – connecting the product to well-being.
• •Maintain a Warm, Slightly Elegant, and Approachable Voice: Use inviting and descriptive language. While hinting at elegance ("exquisite," "perfect touch"), ensure the tone remains friendly and personal, perhaps by occasionally referencing the owner/creator or the brand's local roots.
• •Focus on the Sensory Experience and Atmosphere: Describe not just the scents but also the feeling or atmosphere the candles create (e.g., "transform your space into a sanctuary," "create a cozy ambiance," "invite tranquility"). Use evocative language that appeals to the senses.

Social Perception

Positive & Appreciative, Supportive of Small Business/Artisans, Associated with Self-Care & Gifting, Trusted for Natural Qualities

Copy Examples

• •Infuse your sanctuary with serenity. ✨ Our hand-poured amethyst candles, crafted in small batches with natural soy-coconut wax, aren't just about beautiful light and captivating scents. Each one is sprinkled with genuine amethyst chips to invite calm and positive energy into your space. Breathe deep, unwind, and let the good vibes glow. #AmethystCandleCo #HandmadeCalm #PositiveEnergy
• •Meet your new ritual for tranquility: our Lavender & Amethyst Serenity Candle. Lovingly hand-poured in California, this candle blends the soothing embrace of natural lavender essential oils with our signature vegan soy-coconut wax. Tiny amethyst crystals are nestled within, ready to release their calming vibrations with every burn. Phthalate-free and consciously crafted, it's pure peace in a jar. Perfect for quiet moments and thoughtful gifting.
• •Elevate your everyday with Amethyst Candle Co. 🌿 We believe in the power of handcrafted quality and natural ingredients. Each candle is a little piece of art, made with a vegan wax blend, premium phthalate-free oils, and a sprinkle of real amethyst for that extra touch of positive energy. Discover a cleaner, more mindful way to fragrance your home. Shop our collections today! [Link to website]
• •From our hands to your home 💖✨ Watch the magic happen! Every Amethyst Candle is made with love, natural ingredients, and a sprinkle of good vibes (aka real amethyst!). What scent makes you feel most at peace? Let us know! 👇 #AmethystCandleCo #CandleMaking #BehindTheScenes #CrystalHealing #SmallBizMagic
• •Hello [Customer Name], At Amethyst Candle Co., we're passionate about creating more than just candles; we aim to craft moments of peace and positivity for your home. Each candle, like our new [New Scent Name] featuring delicate notes of [Scent Profile] and genuine amethyst chips, is hand-poured by me, Gabriela, using only the finest vegan waxes and phthalate-free fragrances. It's my way of sharing a little calm with you. Explore the new arrivals and find your perfect vibe. [Link to New Arrivals]