Brand Tone

Elegant & Sophisticated, Expert & Informative, Personal & Empowering, Passionate

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Access
• •Personal Expression & Unique Style
• •Timeless Design & Classic Elegance
• •Expertise & Guidance
• •Heritage & History

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the core characteristics of your tone (e.g., elegant, expert, empowering, passionate), including approved vocabulary, phrases to avoid, and examples of on-brand and off-brand copy.
• •Focus on 'Southern Grace and Character': Consistently weave in language that evokes the charm, warmth, history, and refined comfort associated with this phrase from your 'About Us' page.
• •Highlight Exclusivity and Expertise: Regularly remind your audience of the 'trade-only' nature of many offerings and the design expertise available to them, reinforcing the value and unique access Dixie & Grace provides.
• •Tell the Story Behind the Pieces: Whenever possible, share the craftsmanship, origin, or design inspiration behind your furniture and decor. This adds depth and aligns with the appreciation for heritage and quality.
• •Maintain Visual Consistency: Ensure that the sophisticated and elegant tone of your copy is mirrored in your website design, photography, and social media visuals for a cohesive brand experience. Imagery should be high-quality, showcasing the luxury and detail of the products.

Social Perception

High-End & Luxurious, Trusted & Expert, Curated & Unique

Copy Examples

• •Headline for a new furniture collection: Timeless Craftsmanship, Modern Grace. Discover the [Collection Name] — where heritage design meets your unique expression.
• •Social media post about a featured fabric: Drape your world in distinction. Our trade-only fabrics, like this exquisite [Fabric Name] silk, are curated to bring unparalleled character and comfort to your bespoke interiors. Swipe to see the detail, and imagine the story it will tell in your home. #DixieAndGrace #LuxuryFabrics #InteriorDesign #TradeOnly
• •Website 'About Us' snippet: At Dixie & Grace, we believe your home is a canvas for your life's story. Guided by a passion for American heritage and decades of design expertise, we unlock access to the world's finest bespoke furnishings, empowering you to create spaces that resonate with enduring elegance and deeply personal style.
• •Email subject line for a blog post: Beyond the Showroom: The Art of Sourcing Truly Unique Home Treasures | The Dixie Daily
• •Product description for a classic mirror: Reflect Your Legacy. The [Mirror Name] is more than a looking glass; it's an heirloom in the making. Hand-carved details and a [Finish Type] finish speak to a tradition of artistry, bringing Southern grace and timeless character to your most cherished spaces.