Brand Tone

Practical & Utilitarian, Reliable & Trustworthy, Value-Oriented, Straightforward & No-Nonsense, Supportive of Small Businesses

Brand Values

• •American Made/Manufacturing
• •Quality
• •Value for Money
• •Customer Service (Efficiency)
• •Reliability
• •Practicality

Best Practices

• •Prioritize Clarity and Directness: Avoid jargon or overly flowery language. Get straight to the point about product benefits – protection, value, ease of use.
• •Emphasize "American Made" and Quality: Consistently weave in the "American made" aspect and focus on the quality and reliability of the materials.
• •Highlight Value and Practicality: Frame products as cost-effective solutions that solve practical problems for movers and businesses, especially e-commerce.
• •Maintain a Confident but Humble Tone: Be confident in the product's quality and value, but avoid hype. The tone should be helpful and supportive, especially towards business customers.
• •Ensure Consistency Across Channels: Whether it's website copy, product descriptions on Amazon/Walmart, or customer service communication, the core messages of reliability, value, and American-made quality should be consistent. Use customer testimonials focusing on these aspects where appropriate.

Social Perception

Generally, customers who purchase the bubble wrap for its intended purpose (shipping, moving) perceive the brand positively, citing good value, quality for the price, and fast shipping. It's seen as a reliable source for e-commerce sellers and individuals needing bulk packing supplies.

Copy Examples

• •Headline: Protect Your Profits. Ship with Confidence. Body: Don't let shipping damage eat into your bottom line. American Bubble Boy offers American-made bubble wrap that provides reliable cushioning at a price that makes sense. Get your bulk order, fast.
• •Headline: Value That Sticks. Quality That Protects. Body: From our classic bubble wrap to our extra-strength packing tape, get the shipping supplies you need without breaking the bank. Proudly made for hardworking businesses.
• •Headline: Less Worry, More Shipping. Body: Your products deserve the best journey. Our bubble wrap is perforated for easy tearing and designed for dependable protection. Order by 4 PM EST for Free Next Day Delivery.
• •Headline: The E-commerce Seller’s Secret Weapon: American Bubble Boy. Body: Join countless online sellers who trust American Bubble Boy for quality, American-made bubble wrap and packing supplies. Great value, fast shipping – keep your customers happy.
• •Headline: Big Move? Big Project? We’ve Got You Covered. Body: Secure your valuables with our durable bubble wrap, available in various sizes. American Bubble Boy makes packing simpler and more affordable. Get the protection you need, delivered quickly.