Brand Tone

Aspirational & Elegant, Warm & Inviting, Locally Connected (Croatian), Classic with a Modern Touch

Brand Values

• •Quality and Craftsmanship
• •Aesthetics and Beauty
• •Creating a "Beautiful Home"
• •Supporting Local Design
• •Customer Service

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., aspirational, warm, elegant), key vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Focus on "How it Feels": Instead of just listing product features, describe the feeling or experience the product offers (e.g., "create a cozy sanctuary," "add a touch of effortless chic").
• •Use Evocative Language: Employ descriptive adjectives and sensory details to paint a picture and connect emotionally with the audience (e.g., "sun-drenched linen," "velvet-soft cashmere," "handcrafted with passion").
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the brand's visual identity (photography style, color palette) for a cohesive experience.
• •Be Mindful of the Audience: While maintaining the core tone, subtly adapt the language for different platforms or target segments if necessary, without losing the brand's essence. For Amelie, this means continuing to engage the Croatian audience effectively while also being welcoming to a broader international audience if desired.

Social Perception

Customers (based on social media interactions): View the brand as a source for attractive home decor and fashion items. They engage by asking about product availability and details. The use of Croatian in responses suggests a local customer base. General Public: Likely perceived as a boutique retailer offering a curated selection of stylish home goods and fashion, with a European, particularly Croatian, flair. The "sold out" status of many online items might lead to questions about current availability or a perception of high demand or, alternatively, inventory issues.

Copy Examples

• •Instagram Post (New Vase Collection): "Elevate your everyday. Discover our new collection of artisanal vases, perfect for bringing a touch of timeless elegance to your living space. Each piece tells a story. #AmelieHome #HomeDecor #ElegantLiving #InteriorInspo #NewCollection"
• •Facebook Ad (Fashion Accessories): "Wrap yourself in style. Our latest selection of Italian leather bags and chic scarves has arrived. Find the perfect accessory to complete your look at Amelie Home & Fashion. Visit us in-store or explore online (link in bio). #AmelieFashion #StyleInspiration #ItalianLeather #FashionAccessories #ZagrebFashion"
• •Website Banner (Seasonal Home Decor): "Make Your Home a Haven. Explore enchanting decorations and cozy essentials to create a warm and inviting atmosphere this season. Shop Amelie Home & Fashion. #HomeSweetHome #SeasonalDecor #CozyVibes #AmelieLoves"
• •Email Newsletter Snippet (Highlighting Croatian Designers): "Celebrating Local Talent: At Amelie, we're passionate about showcasing the best of Croatian design. Discover unique pieces that bring artistry and individuality to your home and wardrobe. [Link to Designer Feature] #SupportLocal #CroatianDesign #UniqueFinds #HomeAndFashion"
• •Product Description (Scented Candle): "Unwind and indulge. Our signature scented candle, with notes of [Specific Scent, e.g., Adriatic Fig & Amber], creates an ambiance of pure tranquility. Hand-poured with care, it’s the perfect little luxury for your home or a thoughtful gift. #AmelieHome #ScentedCandles #RelaxAndUnwind #HomeFragrance #PerfectGift"