Brand Tone

Whimsical & Enchanting, Gentle & Nurturing, Artisanal & Appreciative, Ethical & Conscious, Community-Oriented & Inclusive

Brand Values

• •Hand craftsmanship & Artistry
• •Natural & Sustainable Materials
• •Fair Trade & Ethical Production
• •Imagination & Child Development
• •Beauty & Wonder
• •Seasonality & Connection to Nature
• •Community & Connection

Best Practices

• •Immerse in the Brand's World: Regularly revisit the brand's story, values, and the aesthetic of the products. Look at the existing successful content and customer interactions. Think 'gentle,' 'magical,' 'natural,' 'heartfelt'.
• •Use Evocative and Sensory Language: Describe the textures (soft wool, delicate silk), the imagined sounds (whispers of nature), and the feelings (wonder, joy, comfort) the fairies evoke. Appeal to the senses to draw the audience in.
• •Tell Stories, Don't Just Sell Products: Frame product descriptions and social media posts as little narratives. Who is this fairy? What is her story? What magic does she bring? This aligns with the imaginative play the dolls inspire.
• •Maintain a Gentle and Positive Voice: Avoid overly aggressive sales language or hype. The tone should be inviting, kind, and reassuring, reflecting the nurturing quality of the brand. Even when addressing issues, maintain a compassionate and understanding tone.
• •Emphasize Core Values Naturally: Weave in mentions of 'handmade,' 'eco-friendly,' 'fair trade,' and 'Waldorf-inspired' seamlessly within the copy rather than just listing them as features. Let these values shine through the stories and descriptions, reinforcing the brand's identity.

Social Perception

High Quality & Unique, Ethically Conscious Brand, Inspiring & Magical, Trustworthy & Authentic, Nostalgic & Heartfelt

Copy Examples

• •Whispers of spring have woven their way into our latest creation – the Bluebell Fairy. Handcrafted with the softest merino wool and delicate silk wings, she carries the gentle magic of the awakening forest. Let her dance on your nature table and bring a touch of woodland wonder to your little one's dreams.
• •Each stitch tells a story of care, each fiber a connection to the earth. Our Eco Flower Fairies are more than just dolls; they are a promise of fair hands, sustainable joy, and a world where imagination blossoms. Thank you for choosing handcrafted magic and supporting our wonderful artisans in Romania. ✨ #EcoFlowerFairies #FairTrade #HandmadeWithLove #WaldorfInspired
• •Step into a world painted with autumn hues! Our new Fall Collection of Eco Flower Fairies has arrived, each one a tiny ambassador of cozy moments and nature's gentle farewell to summer. Discover the magic of the Harvest Gnome and the Acorn Fairy, lovingly crafted to inspire wonder all season long.
• •At Eco Flower Fairies, we believe in the quiet power of handmade. Born from a desire to cherish nature and empower skilled hands, our fairies and gnomes are crafted with love in the heart of Romania. We are dedicated to fair trade principles and the use of sustainable materials, ensuring that every creation not only sparks imagination but also nurtures our planet and its people.
• •Invite the magic home. ✨ Discover handcrafted Eco Flower Fairies, made with love and nature's finest. Spark imagination, cherish artistry. Shop now at ecoflowerfairies.com.