Brand Tone

Direct and Solution-Oriented, Enthusiastic and Persuasive, Informal and Accessible, Helpful and Practical, Reassuring (for Ambientasy™ line)

Brand Values

• •Innovation and Practicality
• •Problem-Solving
• •Customer Convenience
• •Value for Money/Savings
• •Improved Lifestyle/Well-being (especially for Ambientasy™)
• •Personalized Attention

Best Practices

• •Lead with the Solution: Start copy by directly addressing a common pain point the product solves. This aligns with the "problem-solving" value.
• •Use Simple, Action-Oriented Language: Employ clear, concise, and informal language. Use strong verbs and direct calls to action ("Shop now," "Discover," "Get yours").
• •Highlight Practical Benefits & Value: Focus on how the product saves time, money, or effort, or how it improves daily life. Quantify benefits where possible (e.g., "lasts for years").
• •Maintain an Enthusiastic and Positive Voice: Especially for social media, infuse copy with energy and positivity. Emojis can be used appropriately to enhance this, reflecting the current social media style.
• •Segment Tone for Product Lines (if distinct): While the overarching "Josele Vende" tone is practical and direct, allow for a slightly different nuance for specific lines like "Ambientasy™" – more focused on experience, feeling, and ambiance, while still being clear about the product's purpose. Ensure the core brand promise of innovation and quality ties them together.

Social Perception

Provider of Useful Gadgets, Focused on Home Improvement/Hacks, Direct Seller, Colombian-Focused (for specific offers), Emerging Brand, Dual Branding (Josele Vende / Ambientasy)

Copy Examples

• •Tired of that annoying leak? 💧 Our [Product Name] tape seals it INSTANTLY. Save money on plumbers! Shop now at joselevende.com and pay on delivery. #HomeHacks #DIY
• •Transform your space! ✨ Get rid of clutter and find anything in seconds with our new [Organizer Product]. Your home will thank you! 😉 Check it out at joselevende.com. Free shipping in Colombia!
• •You WON'T BELIEVE this home hack! 🤯 Make [Common Annoying Task] a breeze with the [Product Name]. Watch how! 👇 Get yours today at joselevende.com. #LifeHack #ViralProduct
• •Create your sanctuary of peace. 🌿 The Ambientasy™ Aurora Lamp brings soothing light and harmony to any room. Perfect for unwinding. Discover calm at joselevende.com.
• •Need innovative solutions for your home? We've got them! From smart gadgets to repair kits. Visit joselevende.com – We solve problems for you! Personalized attention via WhatsApp.