Brand Tone

Practical & Informative, Value-Oriented & Accessible, Trendy & Modern, Direct & Promotional, Helpful (aspirational)

Brand Values

• •Affordability/Value for Money
• •Convenience
• •Inspiration & Style
• •Modernity & Trendiness
• •Practicality

Best Practices

• •Prioritize Value & Affordability: Always highlight how the products offer good value for money. Use phrases like "budget-friendly," "affordable style," "great value," "sensible prices."
• •Focus on Solutions & Ease: Frame product descriptions around how they solve a customer's problem or make their life easier (e.g., "declutter your space," "create an inspiring work zone," "effortless style").
• •Keep it Modern & Aspirational (but Attainable): Use language that reflects current trends and inspires customers to improve their homes. However, ensure it remains grounded and doesn't feel out of reach for the budget-conscious consumer. Words like "trendy," "contemporary," "refresh," "transform," "inspired" can be effective.
• •Be Clear & Direct: Especially for promotional content, use clear calls to action and straightforward language. Avoid overly complex jargon. Product descriptions should be informative and easy to understand.
• •Maintain a Positive & Encouraging Voice: Even when being direct or promotional, ensure the overall tone is positive and encourages the customer in their home improvement journey. Phrases like "create a home you love," "feel inspired," "enjoy life more" align with this.

Social Perception

Budget-Friendly Option, DIY Assembly, Online Retailer, Mixed Product Experience. The brand appears to be actively trying to engage customers on platforms like TikTok, indicating an effort to connect with a younger, trend-conscious audience.

Copy Examples

• •Headline: Refresh Your Space, Without Breaking The Bank. Body: Discover stylish, contemporary furniture at AmazingHome.my. We make creating a home you love easy and affordable. From chic minimalist desks to clever storage solutions, find everything you need to transform your everyday. Shop now and live better!
• •Headline: Your Dream Home Office Starts Here. (And So Does Amazing Value!) Body: Stop dreaming, start doing! Our trendy and functional office furniture helps you create a productive and inspiring workspace. Smart designs, budget-friendly prices. Get that promotion-worthy office, for less!
• •Headline: Small Space? Big Style! Body: Unlock the potential of your home with our cleverly designed, space-saving furniture. AmazingHome.my offers modern solutions that are big on style and even bigger on value. Get inspired and organize your life, beautifully.
• •Headline: Trendy Living, Sensible Prices. That's the AmazingHome Promise. Body: Why choose between style and savings? At AmazingHome.my, you get both. Explore our latest collection of contemporary furniture designed to fit your lifestyle and your budget. Refresh your home, effortlessly.
• •Headline: Make Life a Little Easier (And a Lot More Stylish!) Body: From cozy living rooms to organized kitchens, AmazingHome.my offers thoughtfully selected furniture to simplify your life and beautify your space. Discover amazing finds at prices you’ll love. Your inspired home is just a click away!