Brand Tone

Elegant & Sophisticated, Helpful & Customer-Centric, Inspirational & Romantic

Brand Values

• •Quality
• •Personalization & Uniqueness
• •Affordability/Value
• •Customer Satisfaction
• •Creativity & Design Excellence

Best Practices

• •Develop a Brand Voice Guide: Document key tonal words (e.g., elegant, romantic, sophisticated, helpful, inspiring) and phrases, along with words to avoid. Share this with anyone creating content.
• •Focus on the "Why": Connect the product features (e.g., laser-cutting, quality paper) to the emotional benefit for the customer (e.g., creating a memorable first impression, setting a romantic tone, reflecting their unique love story).
• •Use Storytelling: Frame product descriptions and marketing messages around the couple's journey and how the stationery plays a part in their special day.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website is mirrored in social media posts, email marketing, customer service interactions, and even in how they respond to reviews.
• •Prioritize Clarity and Support: While maintaining an elegant tone, ensure that all practical information regarding ordering, customization, and shipping is clear, concise, and easily accessible. Emphasize the support available to customers throughout the process.

Social Perception

Highly Positive, Reliable & Trustworthy, Go-To for Beautiful & Affordable Invitations

Copy Examples

• •Headline for a new laser-cut collection: "Unveil Your Love Story: Exquisite Laser-Cut Invitations, Artfully Crafted for Your Perfect Beginning."
• •Social media post (Instagram/Pinterest): "Dreaming of a day as unique as your love? ✨ Let us help you set the tone with personalized wedding invitations that whisper elegance and romance. Explore our collections and find the design that speaks to your heart. #Amazepaperie #WeddingInvitations #ElegantWeddings #CustomStationery #LoveStory"
• •Email subject line for a promotion: "Make Your First Impression Unforgettable: Special Savings on Your Dream Wedding Invitations!"
• •Website banner for customization service: "Your Vision, Beautifully Realized. Create truly personal wedding stationery with our easy-to-use design tools and dedicated support. Let's craft your 'I Do' details together."
• •Product description snippet: "Infuse your wedding announcement with timeless charm. This [Product Name] invitation, featuring delicate [specific detail, e.g., floral laser-cutting] and premium cardstock, offers a glimpse into the beautiful celebration you're planning. Personalize every detail to perfectly reflect your journey."