Brand Tone

Professional and Authoritative, Caring and Supportive, Informative and Educational, Reassuring and Protective

Brand Values

• •Safety and Prevention
• •Reliability and Quality
• •Responsibility and Awareness
• •Support and Partnership
• •Accessibility

Best Practices

• •Prioritize "Safety" and "Prevention": These keywords should be central to most communications, reinforcing the brand's core mission.
• •Maintain a Professional yet Accessible Voice: Use clear, direct language that is easily understood by a broad audience, while still conveying expertise through facts and certifications. Avoid overly technical jargon where possible, or explain it clearly.
• •Emphasize Reliability and Trust: Consistently mention product certifications, quality standards, and the "trusted partner" aspect to build and maintain customer confidence.
• •Be Supportive and Reassuring: Frame communications in a way that empowers individuals and organizations to take proactive steps towards safety and well-being. Use empathetic language when discussing sensitive topics like chemical submission.
• •Educate and Inform: Regularly share valuable content (articles, guides, tips) related to prevention, screening, and safety to position the brand as a knowledgeable resource, not just a product seller.

Social Perception

Trusted Partner, Expert Resource, Focused on Safety, Responsive and Customer-Oriented

Copy Examples

• •Headline: Your Safety, Our Priority. Reliable Screening Solutions You Can Trust. Body: At AMA Prévention, we provide certified drug and alcohol testing kits and chemical submission prevention tools. Take control of your safety with solutions designed for accuracy and peace of mind.
• •Headline: Concerned About Workplace Safety? Partner with AMA Prévention. Body: Ensure a safer environment for your employees with our professional-grade screening tests and tailored prevention programs. Expert support for responsible businesses.
• •Headline: Stay Protected. Stay Aware. Innovative Solutions Against Drink Spiking. Body: Don't let your guard down. Our anti-intrusion glass hoods and detection tools offer an extra layer of security for your nights out. Prevention is key.
• •Headline: Knowledge is Power. Accurate Drug Testing for Informed Decisions. Body: Whether for personal awareness, family peace of mind, or professional requirements, our easy-to-use, certified tests deliver rapid and reliable results.
• •Headline: Drive Responsibly. Test with Confidence. Body: Our range of breathalyzers and saliva tests offers quick and accurate screening for alcohol and drugs, promoting road safety for everyone. Be sure, be safe.