Brand Tone

Empathetic & Inspiring, Relatable & Friendly, Confident & Quality-Focused, Elegant & Stylish

Brand Values

• •Empowerment
• •Giving Back/Social Responsibility
• •Quality & Durability
• •Authenticity & Heritage
• •Community

Best Practices

• •Weave in the 'Why': Always connect the product back to the brand's deeper values – empowerment, giving back, and celebrating everyday strength. Don't just describe the jewelry; describe the feeling and the impact.
• •Speak to 'Her' Directly and Empathetically: Use 'you' and 'your' frequently. Address the customer's lifestyle, aspirations, and even daily challenges (like needing durable jewelry for a busy life) in a supportive and understanding way.
• •Balance Elegance with Relatability: While the jewelry is positioned as high-quality and stylish, ensure the language remains accessible and avoids overly technical jargon. Highlight luxury aspects (18k/24k gold, artisan-made) alongside practical benefits (waterproof, for 'school runs').
• •Show, Don't Just Tell, the Quality: Instead of just saying 'high quality,' explain what makes it so – 'thick 18k gold PVD coating for lasting shine,' 'hypoallergenic and kind to your skin,' 'ethically sourced Colombian emeralds.'
• •Maintain a Positive and Uplifting Voice: Even when discussing challenges (like those faced by the women the charity supports), frame the narrative around hope, opportunity, and the positive impact of the community's contributions. The overall tone should be optimistic and inspiring.

Social Perception

Positive Customer Experience, Appreciation for Ethical Angle, Seen as High Quality & Stylish, Trusted, Relatable for Everyday Luxury

Copy Examples

• •Headline: Your Daily Shine, Crafted with Purpose. Body: At Amaiïa Oro, we believe every woman deserves to feel extraordinary, every single day. Our 18k gold-plated, waterproof jewelry isn't just made to last through all your moments – from boardroom meetings to bedtime stories – it's made to empower. With every piece, you're not just adding to your style; you're helping to uplift female artisans in Colombia. Wear your values, beautifully.
• •Social Media Post: Coffee in one hand, confidence in the other. ✨ Our MAILA croissant earrings are designed for your busiest days and your most cherished moments. Durable, chic, and a little reminder that you’ve got this. Plus, a touch of gold that gives back. #AmaiiaOro #EverydayElegance #WomenSupportingWomen #WaterproofJewellery
• •Product Description Snippet (for a handmade Colombian piece): Infused with Colombian magic and handcrafted with heart. Our [Product Name] earrings are more than just an accessory; they're a story of heritage and hope. Made by skilled female artisans in Colombia, each purchase directly supports their journey to thrive. Experience the beauty of 24k gold and the power of conscious style.
• •Email Subject Line: Built for Your Life, Designed for Your Sparkle ✨ (Plus, a Gift Inside) Email Body Excerpt: Life’s too short for jewelry you can’t live in! Our Core Classics are here to stay golden through workouts, beach days, and everything in between. Discover pieces as resilient and radiant as you are – and know that your Amaiïa Oro treasure helps write a brighter future for women in Colombia.
• •Brand Story Snippet: Founded by two Colombian cousins, Yessica and Samantha, Amaiïa Oro was born from a desire to do more than just create beautiful jewelry. We wanted to build a community that celebrates female strength and supports those striving for a better tomorrow. Each piece is a symbol: a little piece of 'oro' (gold) making an extraordinary impact.