Brand Tone

Passionate, Approachable, and Professional/Educational

Brand Values

• •Health and Safety
• •Quality and Efficacy
• •Professional Integrity and Support
• •Empowerment and Education
• •Personal Connection and Passion

Best Practices

• •Maintain Alyssa's Voice: Continue to incorporate Alyssa's personal story and passion into communications. Use "I" and "my" when appropriate in blogs or social media to keep the personal, approachable connection.
• •Emphasize Health and Quality in Every Message: Consistently highlight the "clean," "vegan," "non-toxic," and "high-quality" aspects of the products, reinforcing the core brand values.
• •Educate and Empower: Frame content around helping nail technicians improve their skills, business, and client satisfaction. Offer tips, tutorials, and in-depth product information that showcases expertise.
• •Keep it Approachable and Friendly: Use welcoming language. Engage with comments and DMs in a supportive, "nail bestie" manner, especially on platforms like Instagram and TikTok. Avoid overly corporate or impersonal jargon.
• •Professional Presentation: While friendly, ensure all communications (website, product descriptions, emails) are well-written, error-free, and maintain a high standard that reflects the quality of the products offered. This builds trust and reinforces professional integrity.

Social Perception

Trusted Supplier of Specialized Products, Knowledgeable and Supportive, Quality-Oriented, Personable and Relatable

Copy Examples

• •Headline: Your Clients Deserve the Healthiest Shine. Discover Luminary. Body: Tired of harsh chemicals? Elevate your nail services with Luminary's 5-free, vegan, and cruelty-free Multi-Flex Gel. As Canada's passionate distributor, we're here to help you (and your clients' nails) breathe easier. Shop Alyssita Nail Supply – where passion meets purity.
• •Social Media Post (Image: Stunning nails using Luminary): Obsessed is an understatement! 😍 @[tag_customer_nail_tech] created this flawless set using Luminary [Product Name] from our latest collection. Ready to empower your artistry with products that care? Tap the link in bio – your nail bestie Alyssita has got you covered! #AlyssitaNailSupply #LuminaryNailsCanada #HealthyNailsHappyClients #NailTechLife
• •Email Subject: From One Nail Pro to Another: My Secret to Stronger, Longer-Lasting Manis Body: Hey [Nail Tech Name], Alyssa here! I know the struggle of finding products that truly deliver *without* compromising nail health. That’s why I became Canada’s home for Luminary. This stuff is a game-changer (and a time-saver!). Ready to see why I made the switch? Let's glow-up your nail game together!
• •Product Description Snippet (for a new tool): Engineered for precision, designed for passion. Our new [Tool Name] isn't just another tool; it's an extension of your artistry. Crafted for professional nail techs who value quality and client well-being. Experience the Alyssita difference.
• •Website Banner: Welcome to Your Clean Nails Era! Nurturing Natural Beauty, One Nail At a Time. Shop premium, non-toxic nail supplies curated by a tech, for techs.