Brand Tone

Problem/Solution Oriented, Practical & Functional, Reassuring & Discreet, Simple & Direct

Brand Values

• •Comfort & Confidence
• •Practicality & Reusability
• •Effectiveness & Reliability
• •Discretion

Best Practices

• •Focus on the Solution: Always bring the copy back to how the product solves the customer's problem (sweat stains, lack of confidence). Keep the language empowering and reassuring.
• •Emphasize Practical Benefits: Highlight key features like "reusable," "washable," "absorbent," "comfortable," and "discreet" consistently. These are tangible benefits customers understand.
• •Maintain a Respectful and Understanding Tone: Acknowledge that underarm sweat can be an embarrassing issue without being patronizing. Position the brand as a helpful and understanding solution provider.
• •Keep it Clear and Concise: Avoid jargon or overly complicated language. The message should be easy to understand quickly, reflecting the straightforward nature of the product.
• •Develop a Persona (Even Without Social Media): Imagine your ideal customer and write as if you are speaking directly to them and addressing their specific concerns and desires for a product like this. This helps maintain empathy and relatability in the tone.

Social Perception

Users actively seeking solutions, mixed experiences, potential for embarrassment relief, growing interest in reusable options

Copy Examples

• •Headline: Tired of Sweat Stains Ruining Your Day (And Your Clothes)? Body: Introducing AlwaysDry Reusable Underarm Sweat Pads. Our comfortable, super-absorbent pads keep you feeling fresh and confident, no matter what. Washable, discreet, and designed for all-day protection. Take control with AlwaysDry.
• •Headline: Stay Confidently Dry, All Day Long. Body: Don't let underarm sweat dictate your wardrobe or your confidence. AlwaysDry pads offer a simple, effective solution. Soft, secure, and reusable – they’re your secret weapon against embarrassing sweat marks.
• •Headline: The Smart, Reusable Way to Fight Sweat Stains. Body: Why choose disposable when you can have AlwaysDry? Our premium reusable underarm sweat pads are gentle on your skin and tough on sweat. Easy to wear, easy to wash. Experience lasting dryness and peace of mind.
• •Headline: Protect Your Favorite Clothes. Protect Your Confidence. Body: Visible sweat marks can be a thing of the past. AlwaysDry Reusable Underarm Sweat Pads create an absorbent barrier, keeping your clothes pristine and your confidence high. Comfortable enough for daily wear.
• •Headline: Feel Fresh. Look Flawless. AlwaysDry. Body: Step out in any outfit with the assurance of AlwaysDry. Our adjustable, reusable sweat pads provide discreet and reliable protection against underarm wetness, so you can focus on your day, not your sweat.