Brand Tone

Aspirational & Elegant, Traditional yet Contemporary, Customer-centric & Trustworthy, Descriptive & Quality-focused

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Heritage & Trust
• •Accessibility to Designer Wear
• •Style & Uniqueness

Best Practices

• •Emphasize Elegance and Occasion: Use sophisticated and evocative language that aligns with special events like weddings and festivals. Words like "regal," "celebration," "timeless," "bespoke," and "handcrafted" can reinforce this.
• •Highlight Quality and Craftsmanship: Consistently mention the quality of materials, the skill involved in making the garments (e.g., "expertly stitched," "intricate embroidery"), and the attention to detail.
• •Maintain an Aspirational Yet Approachable Voice: While showcasing luxury, ensure the tone remains welcoming. Focus on how the attire makes the wearer feel (confident, stylish, special) rather than just on the product itself.
• •Incorporate Heritage and Trust: Subtly weave in the brand's legacy ("Alustaad by Ganpatis," "decades of experience") to build credibility and a sense of enduring quality.
• •Be Consistent Across All Platforms: Ensure that the tone used on the website, social media captions, email marketing, and any advertisements is harmonious and reflects the same core brand identity. Regularly review content to ensure alignment.

Social Perception

Positive for Special Occasions, Good Quality and Fit, Reliable & Professional, Value for Money

Copy Examples

• •Headline: Make Your Moment Regal. Discover Alustaad. Body: When the occasion demands nothing less than extraordinary, Alustaad delivers. Explore our curated collection of handcrafted men's ethnic wear and step into your spotlight with unparalleled elegance.
• •Headline: The Art of Celebration, Tailored for You. Body: For over 50 years, our legacy has been woven into every thread. Experience the Alustaad difference with bespoke designs and premium quality that ensure you don’t just attend the event, you become it.
• •Headline: Beyond Attire. It's a Statement. Body: From intricate Sherwanis to contemporary Kurta sets, each Alustaad piece is a testament to timeless style and meticulous craftsmanship. Define your presence.
• •Headline: Heritage Craftsmanship, Modern Elegance. Body: Alustaad by Ganpatis brings you generations of textile expertise reimagined for today's discerning gentleman. Discover unique designs that speak volumes.
• •Headline: Unforgettable Events Start with Unforgettable Style. Body: Let us dress you for the memories you'll cherish forever. Explore Alustaad’s exquisite collection of men's ethnic wear and experience the pinnacle of quality and design.