Brand Tone

professional, informative, and solutions-oriented

Brand Values

• •Customer Focus
• •Valuing People
• •Performance
• •Partnership
• •Possibilities
• •Safety and Hygiene
• •Sustainability
• •Innovation

Best Practices

• •Prioritize Safety and Hygiene: Consistently highlight how Altro products contribute to safer and more hygienic environments. Use specific examples and data where possible (e.g., slip resistance ratings).
• •Emphasize Durability and Quality: Reinforce the long-lasting performance and high-grade materials of Altro products. Mention guarantees and the brand's history of reliability.
• •Maintain a Professional and Expert Voice: Use clear, informative language that reflects Altro's industry knowledge and experience. Avoid overly casual or slang terms.
• •Focus on Solutions and Benefits: Frame product descriptions around how they solve customer problems or improve their spaces, rather than just listing features. Highlight the "why" behind the "what."
• •Incorporate the Human-Centered Approach: Where appropriate, connect product benefits to the wellbeing and experience of the people who will use the spaces, reflecting Altro's design philosophy.

Social Perception

reputable and established leader in the flooring and walling industry, known for high-quality, durable, and safe products

Copy Examples

• •Headline: "Safety You Can Stand On. Style You Can Trust. Altro Direct." Body: "For over a century, Altro has engineered flooring and walling that protects and inspires. Now, get our industry-leading safety and design innovation delivered direct to your project. Experience the Altro difference."
• •Headline: "Transform Your Space with Confidence. Choose Altro Direct." Body: "From hygienic healthcare environments to stylish commercial areas, Altro provides solutions that perform. Explore our range of durable, easy-to-clean flooring and wall cladding, backed by renowned support and industry-leading guarantees. Build it better, direct from the source."
• •Headline: "Innovation Underfoot. Wellbeing by Design. That's Altro Direct." Body: "Inspired by a human-centered approach, our floors and walls are more than just surfaces. They're integral to creating spaces that enhance wellbeing. Discover how Altro's innovative designs can bring safety, hygiene, and aesthetic appeal to your environment."
• •Headline: "Your Project. Our Expertise. Direct Success with Altro." Body: "Navigating flooring and walling choices can be complex. At Altro Direct, we simplify the process, offering premium Altro quality with the support you need, from selection to installation and beyond. Let's create something exceptional together."
• •Headline: "Altro Direct: 100 Years of Flooring Innovation, Now at Your Fingertips." Body: "Pioneers in safety flooring since the 1940s, Altro continues to lead with solutions that meet the toughest demands. Buy direct and benefit from our legacy of quality, durability, and design excellence for your next project."