Brand Tone

Artisanal, Passionate, Natural, Pure, Caring, Personal, Trustworthy, Transparent, Sensory, and Evocative.

Brand Values

• •Natural Purity: Using natural, eco-friendly products is the safest and most effective way to look and feel your best.
• •Handmade Quality: Products are 100% handmade in small batches following ancient recipes and quality controlled one by one.
• •Customer Well-being: Creating products that are gentle on the skin and free from harmful chemicals.
• •Family & Tradition: Being a family-run business started from a passion for natural products, initially made for family and friends.
• •Authenticity: Inspired by real-world travels and experiences.

Best Practices

• •Highlight Natural & Pure: Prioritize terms like "natural ingredients," "pure essential oils," "eco-friendly," "plant-based," "chemical-free," and "gentle" to underscore the brand's commitment to purity.
• •Tell the Story: Weave in elements of Alphy & Becs' origins – the family-run aspect, the inspiration from travel, and the initial desire to create for family and friends – to create a connection.
• •Focus on Sensory Experience & Benefits: Describe not just the ingredients, but how the products smell, feel, and the positive effects they have (e.g., "transport you to a dreamy, floral paradise," "feel confident, irresistible, and alluring").
• •Reflect the "amazing customer service" people experience in person.
• •Emphasize the artisanal and handmade nature of the products, using phrases like "handmade in small batches" and highlighting the personal touch.

Social Perception

Alphy & Becs is perceived as a provider of high-quality, natural, and handmade cosmetics, a small local business worth supporting. Customers value the handmade and natural aspects, describing products as smelling wonderful and being effective. The customer service is praised as "amazing" and "friendly", and they are considered a good source for unique, handmade gifts.

Copy Examples

• •"Our Lavender & Chamomile balm, handmade with love, gently soothes your skin, transporting you to a field of calming lavender under the warm sun."
• •"Crafted from ancient recipes, our organic creams blend the wisdom of nature with the care of our family, just for you."
• •"Experience the purity of nature with our 100% Ocean Bound recycled packaging, filled with handmade goodness."
• •"Discover our Oud & Cedar cologne, an opulent fragrance infused with timeless aromas, crafted for the discerning individual."
• •"From our hands to your home, each product is carefully made in small batches to ensure the highest quality and care."