Brand Tone

Authentic, Relaxed & Casual, Sunny & Cheerful, Appreciative of Craftsmanship, Friendly & Approachable

Brand Values

• •Tradition & Heritage
• •Craftsmanship & Quality
• •Authenticity
• •Comfort & Style
• •Connection to Mediterranean Lifestyle

Best Practices

• •Always Highlight "Made in Spain"
• •Embrace a Warm, Sunny Vocabulary
• •Focus on Sensory Details and Natural Materials
• •Tell Stories of Tradition and Lifestyle
• •Maintain a Friendly and Approachable Voice

Social Perception

Positive, Associated with Summer & Holidays, Seen as a Quality, Traditional Product, Fashionable yet Timeless

Copy Examples

• •Headline: Step into Spanish Sunshine. Body: Our traditionally crafted espadrilles are more than just shoes; they're a piece of the Mediterranean lifestyle. Handmade in Spain for your everyday adventures. #MiasSpain #MadeInSpain #EspadrilleLove
• •Headline: Real Comfort, True Style. Body: Discover the natural feel of authentic Spanish espadrilles. Perfect for sunny strolls and warm evenings. Find your perfect pair at alpargatasmias.es. #AlpargatasMias #SpanishCraftsmanship #SummerStyle
• •Headline: From Our Hands to Your Feet. Body: Each pair of Mias espadrilles tells a story of tradition and quality. Experience the difference of footwear lovingly made in Spain. #HechoEnEspaña #ArtisanShoes #MiasHeritage
• •Headline: Your Everyday Escape. Body: Whether you're dreaming of the coast or enjoying a city day, Mias espadrilles bring a touch of relaxed Spanish charm to your look. Comfortable, stylish, and authentically yours. #MediterraneanVibes #CasualChic #Alpargatas
• •Headline: The Soul of Spain, Woven into Every Step. Body: Feel the warmth, the tradition, the joy. Mias espadrilles are crafted with passion, using natural materials for a timeless appeal. Shop the collection now. #SpanishSoul #NaturalFootwear #TimelessTradition