Brand Tone

Calming and Serene, Natural and Pure, Nurturing and Caring, Inspirational and Uplifting, Approachable and Informative

Brand Values

• •Natural Purity
• •Holistic Wellness
• •Ethical Sourcing
• •Quality and Efficacy
• •Empowerment
• •Tranquility and Balance
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone words (e.g., calming, natural, uplifting, caring, authentic), 'words we use,' and 'words we avoid.' This ensures everyone creating content is aligned.
• •Prioritize 'You' Statements: Focus on the customer and their experience/benefits (e.g., 'Empowering *you* to cultivate...') rather than solely on the company or products. This makes the tone more personal and caring.
• •Infuse Sensory Language: Use words that evoke the calming and natural scents, textures, and feelings associated with the products (e.g., 'velvet-soft,' 'fragrant embrace,' 'soothing aroma').
• •Maintain Authenticity and Transparency: When discussing ingredients, sourcing, or benefits, use clear, honest language. Avoid overly technical jargon unless explained simply. This builds trust and aligns with the 'natural' value.
• •Consistent Storytelling: Weave the brand's core values (purity, ethical sourcing, holistic wellness) into all forms of communication, from product descriptions to social media captions, to reinforce the brand identity and its nurturing, natural tone.

Social Perception

Positive for Product Quality and Service, Associated with Wellness and Natural Living, The 'Aloha' Concept, Potential for Brand Name Dilution

Copy Examples

• •Headline for a new relaxing blend: 'Drift into serenity. Our new 'Island Slumber' essential oil blend is your nightly invitation to peace.' (Tone: Calming, Inspirational)
• •Social media post for a citrus oil: 'Brighten your day, naturally! ☀️ A few drops of our pure Lemon essential oil can uplift your space and spirit. How do you use citrus oils to #BeFree? #AlohaBeFree #NaturalEnergy' (Tone: Uplifting, Engaging, Natural)
• •Product description snippet for a body lotion: 'Nourish your skin and soul. Infused with ethically sourced lavender and chamomile, our velvet-soft body lotion wraps you in a comforting embrace, leaving your skin radiant and your mind at ease.' (Tone: Nurturing, Pure, Calming)
• •Email subject line for a sale: 'Your Path to Purity Starts Now ✨ Enjoy 20% Off Aloha Be Free Favorites!' (Tone: Inspirational, Approaching)
• •About Us section excerpt: 'At Aloha Be Free, we believe wellness is a journey, not a destination. That's why we pour our passion for nature's purest gifts into every bottle, empowering you to find your balance, breathe deeply, and simply be free.' (Tone: Nurturing, Empowering, Natural)