Brand Tone

Inspirational, Professional, Friendly, Modern & Stylish

Brand Values

• •Quality
• •Customer Commitment/Service
• •Timeless Design & Elegance
• •Transformation & Artistry
• •Accessibility & Comfort

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use words like 'finest,' 'premium,' 'exquisite,' 'durability,' 'craftsmanship' to reinforce the high standards of the products.
• •Inspire Creativity and Transformation: Frame tiles not just as a building material, but as a tool for artistic expression and creating beautiful, personalized spaces. Use phrases like 'bring your vision to life,' 'transform your space,' 'create something extraordinary.'
• •Maintain a Professional Yet Approachable Voice: Combine knowledgeable language about tile properties and design with a friendly, helpful tone that invites customer interaction and builds trust.
• •Focus on Solutions and Benefits: Highlight how the tiles can solve design challenges, improve aesthetics, add value, and enhance the customer's lifestyle (e.g., 'timeless allure,' 'enduring elegance,' 'easy to clean and maintain').
• •Keep it Visually Evocative: Use descriptive language that helps customers imagine the tiles in their own spaces, complementing the high-resolution imagery on the website and social media.

Social Perception

Provider of stylish, quality tiles for home and commercial projects. Source of inspiration for interior design. Trusted partner for design and construction professionals.

Copy Examples

• •Headline: Elevate Your Vision. Create Your Masterpiece. Body: At Aloft Tiles, we don't just sell tiles; we provide the palette for your artistry. Discover extraordinary porcelain and mosaic collections, crafted with uncompromising quality to transform your space into a timeless testament to your style. Explore today and let's build something beautiful together.
• •Headline: Beyond the Surface: Tiles That Tell Your Story. Body: Your space is unique. Your tiles should be too. Aloft Tiles offers an exquisite range of high-quality porcelain, marble, and glass tiles, designed for durability and destined for distinction. Our expert team is here to help you find the perfect match for your dream project. Begin your transformation.
• •Headline: The Intersection of Luxury and Livability. Body: Experience the Aloft difference with our Onyx Chic Collection—where the timeless allure of onyx meets enduring porcelain. Perfect for creating breathtaking kitchens, bathrooms, and statement walls that don't just look stunning, but are built to last. Shop the collection now.
• •Headline: Modern Design. Timeless Quality. Your Style, Realized. Body: From the sleek lines of our Soho Collection to the organic textures of our wood-look porcelain, Aloft Tiles empowers you to design with confidence. Explore our curated selections online and enjoy a seamless shopping experience from inspiration to installation.
• •Headline: For Professionals Who Demand the Best. Body: Join Aloft Trade Pro and gain exclusive access to premium tile collections, trade pricing, and dedicated support. We're committed to providing the quality and service you need to bring your clients' visions to life, flawlessly. Apply today and elevate your projects.