Brand Tone

Authentic, Cultured, Welcoming, Attentive, Chic, Boutique, Personalized, Intimate, Conscious, Responsible

Brand Values

• •Authenticity
• •Heritage Preservation
• •Quality Service
• •Local Community Support
• •Understated Luxury
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Authentic, Welcoming, Chic, Personalized, Conscious) with examples of do's and don'ts for language, sentence structure, and vocabulary.
• •Emphasize Storytelling: Weave narratives about Portuguese culture, the history of the buildings, and local experiences into all communications, reinforcing authenticity and heritage.
• •Use Warm and Inclusive Language: Reflect the welcoming and attentive nature of the brand by using friendly, approachable, and guest-centric language. Avoid overly formal or transactional phrasing.
• •Highlight Unique Selling Propositions (USPs): Consistently mention key differentiators like the blend of historic and modern, local artisan involvement, and the intimate boutique feel in your copy.
• •Maintain Visual-Textual Cohesion: Ensure that the imagery used alongside copy (e.g., on social media, website) aligns with the described chic, cultured, and authentic tone, creating a harmonious brand message.

Social Perception

Highly Regarded, Trusted, Culturally Rich, Stylish Destination, Reliable Choice

Copy Examples

• •Headline: AlmaLusa Hotels: Your Soulful Journey into the Heart of Portugal. Body: More than just a stay, it’s an immersion. Discover historic charm, modern comfort, and the true spirit of Portugal with AlmaLusa.
• •Social Media Post: "Wake up to the authentic essence of Lisbon. At AlmaLusa Baixa/Chiado, centuries of stories meet contemporary elegance. What story will you write with us? #AlmaLusaHotels #LisbonCharm #BoutiqueHotel #PortugueseCulture #TravelPortugal"
• •Website Snippet (About Us): "At AlmaLusa, we don’t just renovate buildings; we revive their souls. Each of our boutique hotels is a love letter to Portuguese heritage, thoughtfully designed to offer you an intimate and authentic experience. From locally sourced cuisine to artisan décor, feel the real Portugal with us."
• •Promotional Email Subject: Discover a Portugal You Haven't Met Yet. Body: Escape to AlmaLusa Hotels, where genuine hospitality and local traditions create unforgettable memories. Book your authentic Portuguese getaway today and experience the difference.
• •Instagram Caption for a food image: "Savor the taste of Portugal. Our Delfina restaurant brings you the freshest local ingredients, crafted into dishes that tell the story of our land. Come, gather at our table. #AlmaLusaEats #PortugueseCuisine #FarmToTable #LisbonFoodies #DelfinaRestaurant"