Brand Tone

Empathetic, Supportive, Professional, Trustworthy, Hopeful, Positive, Innovative, Modern, Direct, and Clear

Brand Values

• •Health & Wellbeing
• •Innovation & Science
• •Patient-Centric Care
• •Transformation & Empowerment
• •Safety & Efficacy

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's tone (e.g., "Empathetic, not Pitying," "Authoritative, not Arrogant," "Hopeful, not Unrealistic"). Provide "do" and "don't" examples for key phrases and scenarios.
• •Prioritize Patient Stories & Language: Use language that resonates with the target audience. Incorporate phrasing and concerns derived from actual patient testimonials and queries (while maintaining privacy) to ensure authenticity and empathy.
• •Balance Medical Information with Emotional Connection: While it's crucial to provide accurate medical details, always frame them within the context of the patient's journey and desired outcomes (improved health, confidence, quality of life).
• •Ensure Consistency Across All Channels: Whether it's a website FAQ, an Instagram caption, or a doctor's explanation in a video, the core tone and values should remain consistent. Regular audits of content across platforms can help maintain this.
• •Train All Content Creators: Anyone involved in creating content (marketing team, social media managers, collaborating doctors) should be thoroughly briefed on the brand's tone and values. Provide guidelines and examples to ensure unified messaging.

Social Perception

Positive & Life-Changing, Innovative Solution, Medically Credible, Aspirational

Copy Examples

• •Headline (Empathetic & Hopeful): Tired of the weight loss rollercoaster? Discover a supportive path to a healthier, happier you with Allurion Venezuela. Your transformation starts here.
• •Social Media Post (Professional & Innovative): The Allurion Program: Clinically proven, non-surgical weight loss. Our innovative gastric balloon, combined with expert medical and nutritional support, helps you achieve lasting results. Learn more at allurionve.com. #AllurionVE #WeightLossInnovation #HealthyLifestyle
• •Website Snippet (Direct & Empowering): Take control of your health journey. The Allurion Program offers a simple, 20-minute placement without surgery or anesthesia, empowering you to lose 10-15% of your body weight in just 16 weeks. Ready for a change? [CTA Button: 'Am I Eligible?']
• •Testimonial Intro (Supportive & Positive): Meet [Patient's Name], who rediscovered their zest for life with Allurion Venezuela. 'It wasn't just about losing weight; it was about gaining a new perspective.' Hear their story. [Link to video/story]
• •Ad Copy (Focus on Wellbeing & Modernity): More than just weight loss, it's a lifestyle transformation. The Allurion Program, with its smart tech and dedicated support team, guides you to sustainable health. Embrace a new chapter with Allurion Venezuela. #WellnessJourney #TechForHealth #Allurion