Brand Tone

Compassionate, Empathetic, Community-Oriented, Inclusive, Action-Oriented, Proactive, Grateful, Appreciative, Hopeful, Inspiring, Humble, Service-Driven

Brand Values

• •Seva (Selfless Service)
• •Compassion & Empathy
• •Unity & Inclusivity
• •Community Support
• •Integrity & Transparency
• •Sharing (Vand Chakko)
• •Dignity

Best Practices

• •Lead with Compassion: Always frame your message from a place of empathy and understanding for the people you serve and the issues you address.
• •Focus on 'We' and 'Together': Emphasize the collective effort of the community, volunteers, and donors. Use inclusive language that invites participation and fosters a sense of belonging.
• •Show, Don't Just Tell (Impact Stories): Instead of just stating you help, share brief, anonymized stories or tangible examples of how donations and volunteer efforts make a difference. This makes the impact more relatable and inspiring.
• •Maintain a Tone of Gratitude: Regularly express thanks to everyone involved – volunteers, donors, community partners. This reinforces positive relationships and encourages continued support.
• •Keep Calls to Action Clear, Kind, and Empowering: When asking for donations or volunteers, frame it as an opportunity to make a positive impact, rather than an obligation. Ensure the language is respectful and highlights the value of any contribution, big or small.

Social Perception

Highly Positive, Reliable & Active, Community Heroes, Authentic, Essential Service Provider

Copy Examples

• •Headline: Bringing Warmth to Our Streets, Together. Body: Every meal shared, every blanket given, is a message of hope. Join Sikhs for Humanity as we continue our Seva project, supporting our homeless neighbors in Edmonton. Your compassion can make a world of difference. #AllIsOne #SevaYEG
• •Headline: Fuelled by Compassion, Powered by Community. Body: Our Pantry Project is more than just food; it's nourishment for the soul. Thanks to your incredible support, we're keeping shelves stocked for families in need. Together, we ensure no one in our community goes hungry. Learn how you can help. #SikhsForHumanity #EdmontonCharity
• •Headline: The Power of One: One Hour, One Donation, One Life Touched. Body: At All Is One, we believe in the profound impact of collective kindness. Whether you volunteer your time or contribute what you can, you become part of a chain of compassion that uplifts our entire city. Be the one. #VolunteerYEG #MakeADifference
• •Headline: More Than Just Service, It's a Connection. Body: Our free tutoring program isn't just about academics; it's about building confidence and fostering a love for learning. We're connecting passionate volunteers with students who need a helping hand. Join us in shaping brighter futures. #CommunitySupport #EducationForAll
• •Headline: From Our Hearts to Their Hands: Seva in Action. Body: Witness the journey of your generosity. Every donation translates directly into warm meals, essential supplies, and a moment of comfort for someone in need. Sikhs for Humanity is committed to serving with integrity and love. Thank you for being part of our mission. #AllIsOneSeva #ThankYouEdmonton