Brand Tone

Caring, Passionate, Solution-Oriented, Understanding, Quality-Focused, Friendly, and Approachable.

Brand Values

• •Cat Well-being
• •Quality and Selectivity
• •Innovation
• •Functionality and Engagement
• •Customer Trust

Best Practices

• •Emphasize Quality and Curation: Consistently mention the handpicked nature of products and the quality over quantity philosophy. Highlight that products are tested.
• •Address the customer directly (e.g., your cat, deinem Online-Shop in German context).
• •Be Solution-Oriented: Clearly articulate how the products solve common cat owner challenges, such as boredom or lack of stimulation for indoor cats.
• •Incorporate Proof and Specificity: Instead of generic claims, use specific examples or highlight unique features of the products, as seen in their detailed product descriptions.
• •Mentioning tested by our own cats adds a layer of authenticity.

Social Perception

Positive product reception. Customers seem very satisfied, frequently mentioning that their cats love the toys and that the products are of good quality.

Copy Examples

• •Give your cat the enrichment they deserve!
• •Because they deserve the best!
• •Watch them explore, stalk, and play like never before.
• •From cozy hideaways to exciting chasers, we’re dedicated to the happiness and well-being of your feline family member.
• •Shop with confidence for products that truly delight.