Brand Tone

Empowering, friendly, appreciative, relatable, and comforting.

Brand Values

• •Empowerment
• •Affordability & Quality
• •Customer-Centricity
• •Family & Personal Touch
• •Style & Comfort

Best Practices

• •Emphasize customer-centricity by highlighting benefits like free shipping and easy returns.
• •Showcase the family-owned aspect to build trust and personal connection.
• •Maintain a consistent tone of empowerment and self-worth in all communications.
• •Highlight the balance between style, comfort, and affordability.
• •Use user-generated content and influencer collaborations to enhance relatability on social media.

Social Perception

Fashionable, relatable, good value for money, comfortable, and customer-friendly. Perceived as a brand that cares about making women feel good about themselves.

Copy Examples

• •Feel amazing every day.
• •Because you deserve to feel confident and happy.
• •Welcome to the All Deserved family!
• •You deserve to feel confident.
• •Step into outfits that make you feel amazing and elevate your day.