Brand Tone

Helpful, Creative, and Quality-Focused

Brand Values

• •Variety & Choice
• •Quality
• •Creativity & Inspiration
• •Customer Focus
• •Reliability

Best Practices

• •Always Emphasize Choice and Variety: Use language that highlights the extensive range of colours, sizes, and styles available. Words like 'spectrum,' 'every shade imaginable,' 'vast selection,' 'customizable.'
• •Inspire Creativity: Frame products not just as envelopes, but as tools for creativity. Ask questions, suggest uses, and use evocative language that sparks ideas. 'Imagine,' 'create,' 'design,' 'bring your vision to life.'
• •Highlight Quality and Detail: Subtly weave in mentions of material quality, craftsmanship (if applicable to printed envelopes), and the tactile experience. 'Premium,' 'high-quality,' 'durable,' 'luxurious feel,' 'vibrant print.'
• •Maintain a Helpful and Approachable Voice: Write as if you're offering friendly advice or solutions. Use clear, concise language. Be responsive and encouraging in social media interactions. 'We're here to help,' 'find your perfect match,' 'let us know if you have questions.'
• •Be Visually Descriptive: Since colour is central to the brand, use descriptive adjectives that bring the colours to life in your copy, complementing the visual elements. 'Deep ocean blue,' 'sunshine yellow,' 'forest green,' 'blush pink.'

Social Perception

A Go-To Source for Coloured Envelopes, Supportive of Crafters and DIY Projects, A Reliable Supplier for Events and Businesses, Good Quality Products, Visually Appealing

Copy Examples

• •Website Homepage Banner: Unlock a World of Colour! Find the perfect, high-quality envelopes to make your project pop. From vibrant hues to subtle shades, your creativity starts here.
• •Instagram Post (showcasing new envelope colour): Hello, [New Colour Name]! ✨ Imagine the stunning invitations or heartfelt notes you could create with this gorgeous new addition to our family. Crafted with care, ready for your inspiration. What will you make? #AllColourEnvelopes #NewShade #CraftSupplies #EnvelopeArt #QualityPaper
• •Facebook Ad (targeting event planners/brides): Setting the tone for your special day starts with the invitation. Discover our premium range of coloured envelopes, available in every shade imaginable to perfectly match your theme. Quality you can feel, colours that impress. Explore options: [Link]
• •Product Description Snippet (for a luxury envelope): Elevate your correspondence with our [Product Name] envelopes. Made from premium, heavyweight paper with a luxurious feel, these envelopes are designed to impress. Choose from an array of rich colours to add that perfect finishing touch of quality and style.
• •Email Subject Line (for a newsletter with creative tips): Beyond the Letter: Creative Ways to Use Your All Colour Envelopes! 💌