Brand Tone

Professional and Aspirational

Brand Values

• •Quality and Heritage
• •Design Excellence
• •Customer-Centric Service

Best Practices

• •Lead with Elegance: Always use refined and sophisticated language. Avoid slang, overly casual phrases, or aggressive sales tactics. The tone should mirror the premium quality of the products.
• •Focus on the "Why," Not Just the "What": Instead of just listing product features (the "what"), explain the benefit and feeling they bring (the "why"). For example, instead of "12-inch shower head," use "an immersive rain shower experience."
• •Maintain Visual Cohesion: Ensure all visuals, from website photography to social media posts, reflect the brand's high-end, clean, and modern aesthetic. High-quality, professional imagery is non-negotiable.
• •Tell the Heritage Story: Occasionally weave the brand's long history (since 1956) into the narrative. This builds trust and differentiates Al Jameel from newer competitors, highlighting its deep expertise and legacy in the Qatari market.
• •Engage with Professional Grace: When responding to comments and inquiries on social media, maintain the professional and helpful tone. Address questions clearly and courteously, reinforcing the brand's commitment to excellent service.

Social Perception

Premium, high-end supplier of luxury home furnishings and sanitary ware

Copy Examples

• •Wash away the day's stress. Our new collection of rain showers transforms your daily routine into a spa-like escape. Engineered for perfection and designed for tranquility. Discover the art of relaxation. #AlJameelShowroom #LuxuryBathroom #RainShower #DohaLiving #Qatar
• •From dated to dream. We believe your home should be your sanctuary. That's why we provide more than just fixtures; we provide a new standard of living. Begin your transformation with Al Jameel. #BathroomMakeover #InteriorDesignQatar #HomeRenovation #LuxuryDesign #AlJameel
• •Crafting Elegance Since 1956. Al Jameel Showroom is where timeless design meets unparalleled quality. Explore collections that elevate your home's aesthetic and define a new era of luxury. Your vision, our expertise.
• •Your home is a reflection of you. Make it speak of elegance and sophistication. At Al Jameel Showroom, explore curated collections of world-class sanitary ware and tiles that turn any space into a masterpiece. Visit our showroom on Airport Road for a personal consultation.
• •Every corner holds a new inspiration. Step inside the Al Jameel Showroom and immerse yourself in a world of design possibilities. From minimalist chic to timeless classics, find the perfect pieces to complete your vision. #ShowroomTour #DesignInspiration #QatarInteriors #AlJameel